AccuWeather Appoints Michelle Harmon-Madsen as Chief Marketing Officer
AccuWeather Appoints Michelle Harmon-Madsen as Chief Marketing Officer
Harmon-Madsen brings more than two decades of experience in brand, e-commerce, and media to AccuWeather’s award winning weather platform.
AccuWeather Global Weather Center, March 3, 2020 —Global weather and digital media leader AccuWeather today announced that distinguished marketing executive Michelle Harmon-Madsen has been tapped as its new Chief Marketing Officer, reporting to Founder and Chief Executive Officer, Dr. Joel N. Myers, effective immediately.
In this role, Harmon-Madsen will be responsible for implementing a cohesive strategic marketing vision and execution plan to drive stronger brand awareness, reach, relevance, impact and analytics to achieve AccuWeather’s objectives of growth and visibility globally. She will oversee all functions related to advertising, promotional campaigns, websites, branding strategies, marketing of new products and services, public relations, social media and CRM programs working with the executive leadership team. She will be based in AccuWeather’s office at 7 World Trade Center in New York City’s Financial District.
Most recently, Harmon-Madsen was President for ShopperX Lab, an innovative retail transformation consultancy partnering with teams and c-suite executives to unlock opportunities in the consumer journey and drive innovation with shared learnings, insights and technology. Prior to that she was Senior Vice President, Brand Partnerships for FreshDirect, the Northeast’s leading fresh food grocer. She has also worked at MediaVest with Microsoft and Procter & Gamble and oversaw branded entertainment 19 Entertainment’s American Idol and So You Think You Can Dance.
“We are delighted to welcome Michelle to implement her strategic marketing vision for AccuWeather toward achieving our aggressive growth and brand visibility goals globally, said Dr. Joel N. Myers, Founder and CEO of AccuWeather. "As a company committed to transformation and innovation, Michelle has proven herself to be future-fit, digital savvy and on the leading-edge of consumer and B2B marketing. Her extensive and multi-faceted background working with media and brands and her pure enthusiasm for AccuWeather’s mission and this role in particular suggest that we have made an excellent choice. She complements a talented group of visionary leaders who work daily to sustain AccuWeather’s global standing as world’s best known and most trusted weather brand."
In addition to reaching more than 1.5 billion people worldwide through its digital and media properties across all platforms, AccuWeather, which was recently reconfirmed by independent industry tracker ForecastWatch as the most accurate source of weather forecasts, currently serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally. Said Harmon-Madsen, “Clearly AccuWeather has done an outstanding job establishing itself as a top global weather brand and digital innovator. It is my great thrill to work with its leadership and marketing teams to extend its global footprint and unearth new opportunities for future growth. Truly, this is an exciting time to be at AccuWeather.”
Harmon-Madsen also has considerable leadership experience, currently serving on the Board of The Pennsylvania State University Alumni Council. Previously she has served on the Boards of She Runs It, an organization dedicated to encouraging and promoting women in the advertising industry, and The Pennsylvania State University Smeal College of Business Alumni Society.
About AccuWeather, Inc. and AccuWeather.com — AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as AccuWeather.com and mobile, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™. Furthermore, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
AccuWeather, RealFeel, RealFeel Shade, WinterCast, and MinuteCast are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, AccuWeatherIQ, AccuWeather RealImpact, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, Minute by Minute and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names and logos are the property of their respective owners.
The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at www.AppStore.com. Visit accuweather.com for additional information.
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