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    AccuWeather "Video First" Strategy Drives 160% Video Audience Growth

    February 28, 2017; 11:30 AM

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    Proprietary destination content, mobile growth, and significant platform expansion contribute to record video gains for global mobile leader.

    AccuWeather Global Weather Center -- February 28, 2017 -- AccuWeather, the global leader in weather information and digital media, is one of the fastest-growing destinations for 24/7 weather video content with Superior Accuracy(tm), today reporting triple-digit increases in video views resulting from its video first strategy, with 160% growth year-over-year.

    AccuWeather has responded to consumer demand for video content with the expansion of innovative, immersive 360-degree videos, bringing viewers inside the storm, in addition to compelling breaking weather coverage with AccuWeather Extreme Meteorologist Reed Timmer, informative expert forecast videos, expanded user generated content, and new AccuWeather Ready weather preparedness video series, keeping people informed and safe.

    AccuWeather is the #1 mobile web weather provider -- people rely on AccuWeather as the most accurate, actionable source of weather forecasts and warnings in the world. With the continued rapid growth in mobile use and weather's ranking as the most-accessed type of content on mobile devices worldwide, found in AccuWeather's 2016 Global Mobile User study, AccuWeather continues to lead and generate record gains in mobile video.

    "As the world's most trusted weather source and digital leader, with the #1 mobile weather website in the world, AccuWeather takes a video first approach to reaching our global audience with unique, actionable weather forecasts and information to help viewers and save lives," said Trish Mikita, AccuWeather Vice President of Digital Media Strategy. "AccuWeather is reaching more viewers than ever before through its proprietary destination weather video content, with plans to further expand across platforms in response to continued demand."

    AccuWeather video content is available across platforms including award-winning AccuWeather apps, AccuWeather.com, new Amazon Fire TV App, new Samsung Smart View App, and more, giving users access to the most extensive library of breaking weather videos, ranging from on-site severe weather reports to in-studio forecasts. AccuWeather also expanded use of live and in-feed videos on social media platforms to drive interest and engagement, including Facebook, Twitter, Instagram, and Snapchat.

    For more information or to schedule an interview at Mobile World Congress 2017, please contact Justin Roberti at Justin.Roberti@AccuWeather.com or Katie Seifert at KSeifert@CoynePR.com.

    About AccuWeather, Inc. and AccuWeather.com

    Over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hour-by-hour and minute-by-minute forecasts with Superior Accuracy(tm) with customized content and engaging video presentations available through smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, award winning AccuWeather apps, connected TVs, wearables, smart homes, and connected cars, as well as radio, television, newspapers, and the AccuWeather Network cable channel. Established in 1962 by Founder, Chairman and President Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs book - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as weather news, content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.

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