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Proprietary destination content, mobile growth, and significant platform expansion contribute to record video gains for global mobile leader.
AccuWeather Global Weather Center -- February 28, 2017 -- AccuWeather, the global leader in weather information and digital media, is one of the fastest-growing destinations for 24/7 weather video content with Superior Accuracy(tm), today reporting triple-digit increases in video views resulting from its video first strategy, with 160% growth year-over-year.
AccuWeather has responded to consumer demand for video content with the expansion of innovative, immersive 360-degree videos, bringing viewers inside the storm, in addition to compelling breaking weather coverage with AccuWeather Extreme Meteorologist Reed Timmer, informative expert forecast videos, expanded user generated content, and new AccuWeather Ready weather preparedness video series, keeping people informed and safe.
AccuWeather is the #1 mobile web weather provider -- people rely on AccuWeather as the most accurate, actionable source of weather forecasts and warnings in the world. With the continued rapid growth in mobile use and weather's ranking as the most-accessed type of content on mobile devices worldwide, found in AccuWeather's 2016 Global Mobile User study, AccuWeather continues to lead and generate record gains in mobile video.
"As the world's most trusted weather source and digital leader, with the #1 mobile weather website in the world, AccuWeather takes a video first approach to reaching our global audience with unique, actionable weather forecasts and information to help viewers and save lives," said Trish Mikita, AccuWeather Vice President of Digital Media Strategy. "AccuWeather is reaching more viewers than ever before through its proprietary destination weather video content, with plans to further expand across platforms in response to continued demand."
AccuWeather video content is available across platforms including award-winning AccuWeather apps, AccuWeather.com, new Amazon Fire TV App, new Samsung Smart View App, and more, giving users access to the most extensive library of breaking weather videos, ranging from on-site severe weather reports to in-studio forecasts. AccuWeather also expanded use of live and in-feed videos on social media platforms to drive interest and engagement, including Facebook, Twitter, Instagram, and Snapchat.
About AccuWeather, Inc. and AccuWeather.com
Over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hour-by-hour and minute-by-minute forecasts with Superior Accuracy(tm) with customized content and engaging video presentations available through smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, award winning AccuWeather apps, connected TVs, wearables, smart homes, and connected cars, as well as radio, television, newspapers, and the AccuWeather Network cable channel. Established in 1962 by Founder, Chairman and President Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs book - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as weather news, content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.
"Seeing others comment that Florence will rank among the costliest U.S. hurricanes of all time is flat-out wrong. While it was, in fact, a catastrophic storm for parts of the Carolinas as we predicted it would be, it is important to put Florence's cost and impact into historical context," said Dr. Joel N. Myers, Founder, President, and Chairman of AccuWeather. "As an expert on severe weather and its economic, financial and human costs, and adjusting for inflation, I would not put Florence in a list of the top 10 nor even the top 25 costliest hurricanes to ever hit the U.S."
Predicted to reach the United States late this week, Hurricane Florence has the potential to join the ranks of the costliest natural disasters in the history of the United States. AccuWeather seeks to help users get ‘AccuWeather Ready' with exclusive weather preparedness information.
Users of AccuWeather’s award-winning iOS and Android apps will be able to take advantage of contextually relevant locations and offers based on the weather where they are.
This afternoon at 12:37 p.m. EDT AccuWeather passed on a hurricane warning for the southeastern U.S. that was intended to be an internal government test, but the government’s computer coding did not so indicate it was a test and it was inadvertently distributed externally by AccuWeather’s computer system when AccuWeather received the warning. The internal test was redistributed not only by AccuWeather on its AccuWeather app and AccuWeather.com website, but by other weather providers that also pass on government warnings. There is no hurricane warning in effect for the southeastern U.S.
As the Atlantic tropical storm season approaches its peak, AccuWeather helps users get ‘AccuWeather Ready’ with exclusive weather preparedness information and weekly live segments on Facebook, Twitter, and YouTube in addition to news, videos, alerts, and other resources.
AccuWeather is off to a fast start as the presenting partner of Pocono Raceway’s “Worry-Free Weather Guarantee,” and will provide real-time weather updates to keep fans and Raceway personnel safe during its Gander Outdoors 400 race weekend from July 27-29. AccuWeather is now the “Official Weather Service Provider of Pocono Raceway.”
What happened in Branson, is a heartbreaking example of what can go wrong – and how quickly it can go wrong – when severe weather strikes. Companies must have a predetermined and coordinated weather-related safety action plan and a trusted partner to help them know when to enact it.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings in the world and a leader in digital media and weather-related big data, won the 2018 APPY Award for Best Weather App for its popular Android app. The APPY Awards are presented by MediaPost Communications. This win marks the second consecutive year that AccuWeather has earned this prestigious distinction.
AccuWeather, the world's largest, fastest-growing and most accurate source of detailed weather forecasts and warnings, and GotSoccer.com are teaming up to provide U.S. Youth Soccer members and their families with easily accessible schedule and forecasting information.
In the most comprehensive study of forecast accuracy ever undertaken, AccuWeather was once again overwhelmingly confirmed as the world’s most accurate source of weather forecasts in the categories of wind, precipitation and high-temperature forecasts.