AccuWeather’s NEW Augmented Reality System with Brainstorm Debuts at NAB
For interviews and demos, visit the Brainstorm/AccuWeather booth #S2716 South Lower Hall, Brainstorm Multimedia Boot
AccuWeather Global Weather Center, State College, PA – March 25, 2025 – AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, is excited to announce its completely new TV weather display system, which includes all the hardware, software, plus all the weather data television meteorologists and weather presenters need to captivate audiences with innovative, immersive and unrivaled weather presentations.
It is a stand-alone system or can be combined with stations’ existing weather systems for virtual and augmented reality built with leading manufacturer of real-time 3D graphics and virtual studio solutions, Brainstorm. The new AccuWeather system will debut at the National Association of Broadcasters (NAB) show in Las Vegas April 5-9, 2025.
Key Features include:
Augmented Reality:â Immerses talent in dynamic AR environments to visualize storms, maps, and and all aspects of their weather presentations.â
Interactivity: High resolution, updates in real-time live on-air, data-driven 3D animations for spectacular new looks.
Virtual Setsâ: The most realistic virtual weather sets available. Interactive content that can be used with or without camera tracking.
Most Cost Effective: Realistic virtual sets cut costs compared to building new physical sets. Trackless virtual set technology enables smooth camera movements and tracking within a fixed green screen camera setup.
“There is no question that AccuWeather’s data suite contains the cleanest, broadest, and most accurate set of past, current, and forecast weather data,” said Dr. Joel N. Myers, Founder and Executive Chairman of AccuWeather. “By combining our real-time weather data with Brainstorm’s industry-leading augmented reality, we have developed an immersive, flexible, cost-effective way for TV meteorologists to present the weather, as it happens, live on-air.”
Additional Benefits of AccuWeather’s NEW Augmented Reality System:
Ease of Use: Easy to learn and reduces effort for on-air talent, making broadcasts timely and more efficient.
Research-Based Validation: Research shows that augmented reality consistently tests well with audiences, enhancing engagement and viewer retention.
"We are excited to be collaborating with AccuWeather and to unveil this next generation of weather presentation technology at the NAB Conference," said Ricardo Montesa, CEO and founder of Brainstorm. "The combination of AccuWeather and Brainstorm provides broadcasters with unparalleled tools to create engaging and immersive weather storytelling that will turbo charge their news presentations with real-time AR graphics and virtual content.”
Brainstorm and AccuWeather share a long history of collaboration, starting with Brainstorm’s eStudio render engine use of AccuWeather’s real-time data, which began decades ago and set the standard for weather visualization, with real-time data import, AR map visualization and in-context animations.
The team will also be providing demos of:
StoryTeller+® Interactive Touchscreen: AccuWeather’s highly versatile touchscreen system that can elevate every part of your newscast, including breaking news, sports, live audience feedback, special segments, election coverage and weather.
WeatherShow Enhancer: If using WSI or Baron, the WeatherShow Enhancer will make weather presentation more engaging and more interactive.
AccuWeather and Brainstorm interviews and demos are available at boothâ #S2716 | South Lower Hall | Brainstorm Multimedia Boothâ. Interviews can be pre-arranged by contacting PR@accuweather.com.
About AccuWeather, Inc. and AccuWeather.com - AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.
Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Fubo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally who pay for the most accurate weather forecasts than from any other source.
AccuWeather's story is one of a fanatical dedication to Superior Accuracy™, detail, creativity, innovation, entrepreneurship, and the loyalty and commitment of many people who have joined AccuWeather’s center of excellence, including many others who have dedicated their entire careers to AccuWeather.
Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
Visit accuweather.com for the most accurate hyperlocal forecasts, weather news, and information, and download the free AccuWeather app for Android or iOS.
About Brainstorm - Brainstorm’s advanced yet user-friendly products meet today’s rapidly evolving broadcast and AV market requirements by providing state-of-the-art real-time 3D graphics, VP/XR (Virtual Production & Extended Reality), AR (Augmented Reality) and virtual studio solutions, serving the broadcast, film, and corporate industries. With over 30 years of innovation, Brainstorm empowers content creators with cutting-edge technology to deliver immersive and engaging visual storytelling. More information on www.brainstorm3d.com
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