AccuWeather, Cricket West Indies announce exclusive partnership

AccuWeather, Cricket West Indies announce exclusive partnership

Provides Caribbean-based cricket federation with critical weather data, from the world’s most accurate and trusted weather source, impacting regional matches for teams and fans

AccuWeather Global Weather Center, February 20, 2020 — Global weather and digital media leader AccuWeather today announced its official, exclusive partnership with Cricket West Indies (CWI). For the partnership, CWI’s broad, loyal fan base will have weather forecasts and matchday weather insights from the world’s most accurate and trusted weather brand.

Headquartered in St. John’s, Antigua and Barbuda, CWI is the governing body for all professional and amateur cricket in their region. CWI are responsible growing and directing cricket throughout the 15 English-speaking Caribbean countries which come together as the West Indies International teams and represent the sporting heartbeat of the region.

The announcement was made during a ceremonial jersey-signing at AccuWeather’s New York Office at 7 World Trade Center.

With AccuWeather as the official weather forecast provider for the Cricket Board, CWI will have weather insights and data integrated in a widget on its website, providing fans a glimpse into specific weather conditions in store for upcoming matches. West Indies cricket fans will also enjoy the highly popular features such as the AccuWeather RealFeel® Temperature and AccuWeather Minutecast® precipitation forecast for the most well-rounded and accurate weather information, specifically targeting cities where matches are to be held.

“With AccuWeather already providing weather forecasts and insights for many different sports and sports franchises, this new strategic alliance with CWI represents AccuWeather’s continued excitement for and further growth into the world of international sports,” said AccuWeather President Steven R. Smith. “We embrace the opportunity to help this cricket league make better weather-impacted decisions and we look forward to providing the fanbase of CWI teams with the best information to prepare for the elements before, during, and after matches for greater safety, comfort and enjoyment.”

CWI's President, Ricky Skerritt said. "This partnership signals another important step forward in the growth of our use of digital platforms. This important commercial agreement will also result in added value to the information that we provide our stakeholders, especially the fans of our teams, throughout the Caribbean and the World.”  

M Style Marketing, a leading strategy, marketing and branding firm, played an integral role in introducing and coordinating the partnership between organizations.

“We are thrilled to see these two great, globally focused organizations come together to create this special partnership,” said M Style Marketing CEO, Rob Striar. “It was a pleasure facilitating the relationship, and we are excited to now watch how each partner benefits and grows collaboratively.”

About AccuWeather, Inc. and AccuWeather.com — AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as AccuWeather.com and mobile, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast^® Minute by Minute™ forecasts with Superior Accuracy™. Furthermore, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.

AccuWeather, RealFeel, RealFeel Shade, WinterCast, and MinuteCast are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, AccuWeatherIQ, AccuWeather RealImpact, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, Minute by Minute and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names and logos are the property of their respective owners.

The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at www.AppStore.com. Visit accuweather.com for additional information.

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