AccuWeather Adds Breakthrough Advertising Platform to Digital Signage Offering

STATE COLLEGE, PA – February 21, 2012 – A cross-platform advertising network with a rated audience of up to 117 million viewers was announced today by AccuWeather. Leveraging the attractive power of AccuWeather-branded weather, the network creates advertising opportunities that break through the noise and reach consumers at work, while shopping, or on the road.

The network combines diverse industry-leading signage networks featuring AccuWeather’s compelling content with AccuWeather’s own mobile and web properties to create an advertising platform with enormous reach. The network includes AccuWeather’s proprietary Weather-Triggered Marketing® and other powerful targeting capabilities.

“AccuWeather content has been proven to attract and retain the attention of viewers across all media because it is created with their specific interests in mind,” said Ryan Ayres, Vice President of Display Systems and Service for AccuWeather. “This presents a highly-effective advertising vehicle that reaches audiences in venues where weather is the most relevant and where the credibility created by AccuWeather’s superior accuracy enhances the advertising message.”

The superior accuracy of AccuWeather forecasts and data create the opportunity for AccuWeather’s proprietary Weather-Triggered Marketing. This dynamically displays the best advertisements for each local market, based on changes in weather conditions, forecasts, and lifestyle weather factors such as the Arthritis Pain Forecast™ or pollen forecasts. Advertisements can be run in local markets based on geographic location, time of day and more.

To learn more about AccuWeather’s complete portfolio, stop by booth #936 at DSE in Las Vegas, NV February 27th and 28th.

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About AccuWeather, Inc., and AccuWeather.com

Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.

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