AccuWeather Introduces Children's Programming

The Perfect Answer for the New 2007 Digital Tier Children's Programming FCC Requirement

(State College, PA - January 1, 2007) - AccuWeather, Inc. announced today the launch of a set of FCC-approved Children's Programming for cable and digital operators. The programming includes two shows, each with 26 episodes from the highly regarded Long Needle Entertainment group.

Show number one is called "Animal Atlas" and features stories about animals from around the world. Segments include "Legends of the Manatee," an in-depth look at this gentle yet endangered mammal of the sea, "First & Primate," an exploration into the complex world of the primates most closely related to mankind, and "Six Legs, No Backbone," a close-up look at the extraordinary world of insects.

Show number two is called "Safari Tracks" and features stories about animals unique to the African Continent. Segments include "The Need for Speed," tracking the land speed records of Africa's fastest animals, "Lion King," in search of the king of all beasts, and "Paradise Found: The Okavango," a trip down one of Africa's most spectacular habitats - the winding waterways of the Okavango Delta.

Each episode is set up for a 30-minute block including 6 minutes to insert advertising. Both shows are geared at a 13 to 16-year-old audience, which provides a significant advantage over programming for a younger audience with regard to FCC advertising limitations. Fees for the programming are based on market size and number of episodes aired each week.

The Local AccuWeather Channel is a totally turnkey, 24x7 weather solution for cable or your digital tier. It attracts viewers with the most accurate local weather, an eye-catching look, and total creative flexibility to match your station's look and market. In addition, the local station may choose to insert live or recorded segments using its own news, weather and sports talent, or from local live cameras.

The high-quality graphics and full-motion video of the Local AccuWeather Channel have conservative bandwidth requirements that support your multicasting strategy. The channel has successfully launched in numerous markets across the country, including New York, Los Angeles and Chicago, and is available for immediate delivery in new markets.

About AccuWeather.com

AccuWeather, The World's Weather Authority™, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

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