AccuWeather Brings Innovative Solutions to Retailers on Snowflake’s Retail Data Cloud
AccuWeather’s data can improve operational efficiencies, optimize supply chains and deliver more personalized customer experiences for retailers on Snowflake’s easy-to-use platform
AccuWeather Global Weather Center, April 14, 2022 — AccuWeather today announced the availability of its superior weather data on Snowflake Retail Data Cloud, empowering retailers, manufacturers, distributors, consumer packaged goods (CPG) vendors, and industry technology providers to leverage the world's most accurate weather data to improve performance and drive efficiency. Retailers can use massive amounts of weather data to train models to determine weather’s impact on sales, seasonal inventory, consumer behavior and more.
AccuWeather’s latest historical weather data set, the most complete and comprehensive collection of historical weather data available, is also generally accessible in Snowflake’s Retail Data Cloud via the Snowflake Data Marketplace. In addition to the decades of comprehensive weather data, data scientists can now leverage a data set with 10+ years of historical weather data with 100+ parameters that are consistent throughout the dataset, including the patented and exclusive AccuWeather RealFeel® temperature. Using an enhanced technique, AccuWeather provides weather data at only precise locations that matter, giving retailers what they need most to make actionable decisions.
“We are thrilled to bring our historic weather data capabilities and resources to the Snowflake Retail Data Cloud,” said AccuWeather Chief Data Officer, Chris Patti. “The combination of AccuWeather’s sophisticated historical weather data and content solutions, with Snowflake’s secure data sharing capabilities, can give the user a significant strategic advantage against the competition.”
“AccuWeather is a brand that people trust for global forecasts, and businesses can use these same forecasts for their business strategy, from supply chain management to distribution,” said Rosemary Hua, Retail and CPG Industry GTM lead at Snowflake. “Weather is an important piece of this process and relevant to the way consumers make purchase decisions. Will summer arrive later this year? When should I begin stocking up items for outdoor home renovations? We are thrilled to now provide users with reliable, accurate data and insights that can help answer those important questions.”
When retailers utilize AccuWeather’s historical data and daily forecasts, they can strengthen their machine learning and artificial intelligence efforts, and see their profits surge, despite the challenge retailers are experiencing, getting ahead of the difficult operating environment. Weather can help retailers determine when to stock their shelves and keep up with consumer demand.
About AccuWeather
AccuWeather®, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as the AccuWeather.com® website and AccuWeather mobile application, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel and AccuWeather NOWTM streaming service. AccuWeather For Business serves more than half of Fortune 500 companies and thousands of businesses globally.
AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast® forecasts with Minute by Minute® updates and Superior Accuracy ™, the patented AccuWeather RealFeel® temperature and current conditions, and AccuWeather RealImpact™ scale for Hurricanes. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
AccuWeather, AccuWeather.com, RealFeel, MinuteCast, Minute by Minute, Minute by Minute Forecasts, Up to the Minute, and WinterCast are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, RealFeel Shade, AccuWeatherIQ, RealImpact, AccuWeather RealImpact Scale, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, AccuWeather NOW, and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names, and logos are the property of their respective owners.
The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at the Apple store.
Visit accuweather.com for the most accurate hyperlocal forecasts, weather news and information.
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