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How weather impacts the 12 days of Christmas shopping

Seasonably cold weather can actually help retail sales, according to AccuWeather analysts.

By John Roach, AccuWeather staff writer

Published Nov 27, 2019 6:06 PM EDT

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Shoppers browse the Holiday Lane section at the Macy's flagship store, in New York. (AP Photo/Richard Drew)

When it comes to holiday shopping, there are a few key days to remember, right? Black Friday, Cyber Monday, um, Sleepy Sunday, Happy, Sneezy, Doc, and, of course, Christmas Eve – at least for those true holiday shopping procrastinators.

Actually, there really could be 12 key days of Christmas when it comes to shopping – and shipping – and they all are important this year. That’s because 2019 is a compressed Christmas season, with just 26 days between Thanksgiving and Christmas. Last year was the longest shopping period possible with 32 days.

Weather will affect those shopping days, of course. AccuWeather meteorologists say storms will continue to roam across the United States through the Thanksgiving weekend, including on Black Friday. (Click here for a complete Thanksgiving weekend forecast.)

Seasonably cold weather can actually help retail sales, according to AccuWeather analysts. Extremely low temperatures can depress sales, but that relationship continues to weaken as shoppers become more and more comfortable making their holiday purchases online. Since temperatures are not likely to be extreme either way, AccuWeather does not expect this to be a factor in 2019.

Here are the 12 days of Christmas shopping – and shipping – to keep in mind this holiday season. In the United States, Black Friday (Nov. 29), Super Saturday (Dec. 21) and the day after Christmas (Dec. 26), when returns and post-Christmas sales take place, are expected to be the first, second and third busiest shopping days, respectively. 

As for Black Friday, its name has an unusual origin, involving college football, police officers, traffic jams and long workdays. Sounds like just another Saturday during the holiday shopping season….

Don’t forget to check AccuWeather’s website and app for the latest weather updates throughout the shopping season – they’re free, leaving you more money for the people on your list. 

11/28: Thanksgiving 
11/29: Black Friday
11/30: Small Business Saturday
12/2: Cyber Monday
12/3: Giving Tuesday
12/9: Green Monday
12/14: Free Shipping Day
12/20: USPS deadline for first-class mail
12/21: Super Saturday
12/22: Sunday before Christmas
12/24: Christmas Eve (There’s still time, procrastinators!)
12/26: Day after Christmas 

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