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Bouncing back: Why your business needs a hurricane recovery plan

Having a hurricane recovery plan is crucial for business resilience. Learn how to bounce back faster after a storm, protect your assets, and minimize downtime.

By Adrianne Burke, Content Marketing Manager | AccuWeather For Business

Published Nov 6, 2024 4:50 PM EDT | Updated Nov 12, 2024 1:11 PM EDT

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>>Learn more about AccuWeather For Business

hurricane Ian

Hurricanes can devastate your business, that’s why it’s crucial to have a recovery plan.

Major hurricanes can have devastating impacts on companies and communities. Businesses face significant challenges in the leadup and aftermath of hurricanes which can cause a major disruption in operations. Hurricanes can impact your supply chain, even if a hurricane doesn't hit your location, it could impact your main suppliers. That's why having a solid hurricane recovery plan is vital to your business. A solid plan, along with AccuWeather's Hurricane Warning Service, can be a game-changer for businesses preparing for hurricanes.

Why Hurricane Recovery Plans Matter

Hurricanes are powerful storms that can have devastating impacts on your business.  They can damage infrastructure, halt operations, impact personnel and lead to significant financial losses. As a result, AccuWeather For Business recommends companies and communities be prepared for the worst. A well-prepared recovery plan can provide:

• Risk Assessment and Vulnerability Analysis: Before disaster strikes, businesses must assess their vulnerabilities and potential risks. Identifying critical assets, evaluating the impact of their loss, and understanding the geographical risk factors are essential steps in this process.

• Emergency Response Strategy: An efficient emergency response strategy delineates the roles and responsibilities of key personnel during and after the hurricane. Quick decision-making, efficient communication channels, and well-defined protocols can minimize confusion and accelerate the recovery process.

• Business Continuity Planning: Ensuring uninterrupted operations, if possible, is crucial. Businesses should have strategies in place to relocate operations, if necessary, secure data and vital documents, and establish alternate supply chain routes to prevent disruptions.

• Resource Management: Adequate resource allocation, both financial and human, is integral to the recovery process. Having the necessary funds and a trained workforce on standby can significantly speed up your recovery. 

• Communication: Maintaining transparent and consistent communication with employees, customers, suppliers, and the public, is important. Effective communication can manage expectations during the recovery phase.

AccuWeather's Hurricane Warning Service

AccuWeather's Hurricane Warning Service is a tool that provides businesses with critical information before a hurricane makes landfall. AccuWeather gives businesses the most accurate forecasts, backed by Superior Accuracy™, earlier than any other source, allowing businesses to make informed decisions and activate their recovery plans well in advance.

Here's how AccuWeather can make a difference:

• Advanced Warning: Accurate forecasts provided by AccuWeather's service offer businesses a significant lead time to prepare. Businesses get insight into the potential development of storms right through the most accurate and early forecasts of how it will track and impact your business. With insights into the hurricane's trajectory, intensity, and potential impact, businesses can initiate their recovery plans. 

• Tailored Recommendations: AccuWeather doesn't just provide generic advice; it offers customized recommendations based on the specific industry, location, and vulnerabilities of your business. The level of personalization and the effectiveness of your recovery strategy.

• Data-Driven Decision-Making: AccuWeather's Hurricane Warning Service provides businesses with real-time data, allowing you to make data-driven decisions. This data covers everything from evacuation plans to supply chain adjustments.

• Reduced Downtime: By acting on accurate forecasts and insights, businesses can significantly reduce downtime. This translates to minimal revenue loss, uninterrupted operations, and faster recovery post-hurricane.

AccuWeather For Business can help companies and communities better prepare for hurricanes and keep their employees and customers safer.

Hurricanes are not just a problem along the coast, they can also impact businesses several hundred miles inland. Don't wait for an imminent hurricane or tropical storm to prepare your business for one. The message is clear: Start planning now. 

An example of AccuWeather’s Superior Accuracy™, AccuWeather’s hurricane track forecasts are 3% more accurate than the National Hurricane Center and 13% more accurate in forecasting the intensity of hurricane winds along the path.

Want to learn more about how AccuWeather’s Hurricane Warning Service can help your business or community better prepare for tropical threats? Contact one of our experts today.

The AccuWeather Advantage

AccuWeather's hurricane tracking is 3% more accurate than the National Hurricane Center and 13% more accurate on the intensity of the hurricane winds along the path. For example, AccuWeather was the only source to forecast a 16- to 20-foot storm surge ahead of the disaster in Ft. Myers from Hurricane Ian that killed over 100 people. Our competitors predicted 12-16 feet, leaving many businesses in the path of that dangerous storm surge. Also, the forecasts from AccuWeather Hurricane Experts are often initiated well before the National Hurricane Center and any other source, updated more frequently, and have 14 unique layers describing impacts such as rainfall, wind gusts, the risk to lives and property that are exclusively made available by AccuWeather.

AccuWeather’s track record in weather forecasting and warnings has saved our clients tens of billions of dollars, saved the lives of their employees and customers and minimized reputational harm. Throughout our 60+ year history, AccuWeather has saved over 10,000 lives and prevented injuries to over 100,000 people.

Serving more than half of the Fortune 500 companies and thousands of businesses globally, AccuWeather is recognized as the most accurate source of weather forecasts, advanced warnings and data in the world.

Related:

Hurricane facts vs. fiction: Separating myths from reality
Hurricane preparedness checklist for businesses: Protecting your assets and operations
Most Devastating Hurricanes in U.S. History and Lessons Learned
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