AccuWeather VP Trish Mikita Added to Cynopsis Top Women in Media List 2020
Mikita’s leadership as Vice President, Content, earns her accolades as one of the best and brightest in the business for award celebrating individuals across every facet of the media industry
Mikita’s leadership as Vice President, Content, earns her accolades as one of the best and brightest in the business for award celebrating individuals across every facet of the media industry
AccuWeather Global Weather Center, September 22, 2020 —AccuWeather today announced Trish Mikita, Vice President, Content, has been named by Cynopsis Media as one of its ‘Top Women in Media’ for 2020. Mikita, also a meteorologist, has been a leader at AccuWeather for nearly two decades and, oversees the media content and production team, with the responsibility of producing AccuWeather’s 24/7 linear television cable channel, the award-winning AccuWeather TV Network and all weather news content for accuweather.com.
According to Cynopsis, the ‘Top Women in Media’ award recognizes trailblazers who push the media industry forward while empowering and inspiring others. Those celebrated are among the most accomplished and driven within the industry, representing innovators, risk-takers and those instrumental in executing strategy in categories that cover entertainment, tech and sports media.
In her role at AccuWeather, the world’s most trusted weather brand and a premier “go to” weather source, Mikita bolsters the company’s mission to save lives and protect property, while solidifying its place as an award-winning, digital media company that publishes compelling, informative and critical news weather content. Her leadership and vision have led to a 25 percent increase in content creation, a 125 percent increase in everyday live coverage and a 250 percent increase of coverage during severe weather. Overseeing a staff of more than 40, Trish is also a key mentor to others within AccuWeather.
“Trish has been a valued colleague for nearly 20 years, and over that time has helped transform AccuWeather into one of the largest digital publishers and content creation brands,” said AccuWeather President Steven R. Smith. “She is an enthusiastic leader who continually blends innovative, visionary thinking with powerful strategic execution. I am delighted Trish has been named for this prestigious award and can think of no one more deserving for the honor, which is very much earned 24/7, 365 days a year.”
Said Mikita, “I am thrilled to be recognized by Cynopsis for this important award that celebrates the hard work, innovation and contributions of so many talented women in our industry. AccuWeather continues to be a leader in the digital media and content space creating an extraordinarily welcoming environment to foster forward-thinking and game-changing ideas. I share this award with my talented team, who work diligently to tell a compelling story before, during and after the storm.”
Recently, Mikita oversaw the creation of AccuWeather Network’s coverage of the 74th anniversary of D-Day, entitled. “Weather Memories: D-Day Veterans Share Their Stories.” This segment brought to life stories from veterans who led the courageous charge on the beaches of Normandy, on how the weather impacted the battle. This programming subsequently earned the Cynopsis ‘Best of the Best Award’ for best ‘Short Form’ category.
In addition, she has led the effort to ensure that vital AccuWeather Network coverage continue, in light of responsible social distancing and other precautionary efforts in the age of COVID-19, with shifting personnel availability and reimagining how to execute coverage of severe weather events, upon which accuweather.com users and AccuWeather Network viewers rely on for, at times, life-saving information.
AccuWeather, Inc. and AccuWeather.com — AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage.
With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as AccuWeather.com and mobile, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™. Furthermore, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
AccuWeather, RealFeel, RealFeel Shade, WinterCast, and MinuteCast are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, AccuWeatherIQ, AccuWeather RealImpact, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, Minute by Minute and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names and logos are the property of their respective owners.
The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at www.AppStore.com. Visit accuweather.com for additional information.
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