AccuWeather® Names Diana Hummel SVP of Advertising Sales and Media Partnerships

Media and Ad Tech specialist with over 15 years of advertising experience joins AccuWeather’s growing team

AccuWeather Global Weather Center – March 3, 2025 - AccuWeather, Inc., the global leader in weather forecasting, warnings data services and information, has named advertising and technology industry veteran Diana Hummel as Senior Vice President of Advertising Sales and Media Partnerships.

Hummel brings a wealth of advertising experience to AccuWeather, starting her career in shopper marketing before pivoting to media and ad tech with career alignment toward cutting-edge tech, inclusive of ad verification, cross-screen video attribution, connected TV, programmatic and data sales, mobile at the smartphone inflection point, and gaming.

Most recently, Hummel served as Vice President of Sales and Customer Success for the U.S. and Canada at Integral Ad Science. Prior to that, she was Head of Sales for Samba TV’s Northeast region.

“AccuWeather provides a premium environment and contextual relevance that more than ever resonates with media buyers,” said Hummel.  “As a household name, AccuWeather has been built on 63 years of providing accurate weather forecasts, which allow people to prepare for and maximize each day’s potential. This trusted and close relationship with consumers enables us to provide strong and consistent media performance, and I couldn’t be more excited to share creative ways we can partner with agency and brand partners to achieve media goals."

Hummel will be based in New York and report to AccuWeather Chief Business Officer Matt Gillis.

“As the advertising landscape continues to evolve, our commitment to delivering innovative solutions and building strategic partnerships permeates everything we do,” said Gillis. “AccuWeather is excited to continue empowering our clients with the best weather data, tools, and opportunities they need to succeed in an increasingly dynamic marketplace. I am confident Diana’s decades of experience combined with her passion for developing and maintaining lasting relationships will lead to even more mutually beneficial growth and value for AccuWeather and our customers and partners."

About AccuWeather:

AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.

Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.

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