AccuWeather Announces Launch of StoryTeller+™ to Provide Powerful, Interactive Digital Features to Enhance News Presentations

AccuWeather Announces Launch of StoryTeller+ to Provide Powerful, Interactive Digital Features to Enhance News Presentations

Brilliant graphics and implementation enables newsrooms to be more nimble and deliver high quality stories, drive audience engagement, setting the bar for content creation and storytelling

AccuWeather Global Weather Center, June 11, 2020 — AccuWeather today announced the launch of the proprietary StoryTeller+™, an exceptional, all-in-one interactive touch screen solution that meets the heavy demands of newsrooms covering multiple angles of all stories. The suite of applications within this innovative technology supports a range of features in news stories, including live audience feedback, breaking news, weather, prime-time segments and election coverage, which is especially timely with 2020 being an election year.

As newsrooms across the country are seeking a differentiator in delivering the best, high-quality stories without having to sacrifice due to budget constraints, StoryTeller+ arrives just In time to meet professional broadcasters' needs. COVID-19 coverage has necessitated that newsrooms adapt to new, flexible broadcast capabilities. At the same time, a steady rise in television news viewership has occurred. The need to create visually compelling, informative and audience-grabbing segments quickly, easily and expertly is now more important than ever in the competitive marketplace of local television. StoryTeller+ helps broadcast presenters keep audiences informed and engaged with a user-friendly platform for creating brilliant graphics and features such as maps, charts and live polling, all in one software program.

“We wanted to offer an adaptable solution for newsrooms covering all stories in all locations,” said AccuWeather Director, TV Operations Chris Gavlock. “StoryTeller+ combines the strongest elements of versatility and efficiency for journalists and producers, building effective presentations in the fast-paced environment of a newsroom. This innovative and very accessible software provides a powerful platform for communicating vital information during news presentations for teams that need a nimble, comprehensive solutions.” 

Features available with StoryTeller+ include:

• Telestrator: Refine presentations with highlights, arrows, lines circles and more, to communicate more effectively and indicate a specific point.

• MediaMix: Easily incorporate graphics, canned videos, websites and live video sources for highly differentiated, cutting edge content delivery, allowing for newsrooms to enjoy a clear advantage with storytelling.

• BallotBox: Empowers broadcasters to cover county-by-county, state-by-state, and even congressional district elections with the latest, most refined information.

• LivePoll: Incorporate instantaneous viewer feedback into any story by running a poll and watching the results automatically present in real-time,  providing broadcasters an opportunity to engage directly with audiences and increase the viewer experience.

AccuWeather continues to expand partnerships with local television stations to provide journalists and weather teams with the critical tools necessary to be standout leaders within their local markets.  StoryTeller+ delivers dynamic transitions and improved mapping for superior presentations, saving on time and costs by allowing multiple producers to run the software simultaneously from their workstations.

AccuWeather is known for its dedication to weather forecasts and warnings with proven Superior Accuracy, and StoryTeller+ brings that same commitment to best-in-class quality and innovation to storytellers in any market.

For inquiries, or to schedule a demo, please contact: Sales.Mail@accuweather.com

About AccuWeather, Inc. and accuweather.com — AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as accuweather.com and mobile, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast^® Minute by Minute™ forecasts with Superior Accuracy™. Furthermore, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.

AccuWeather, RealFeel, RealFeel Shade, WinterCast, and MinuteCast are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, AccuWeatherIQ, AccuWeather RealImpact, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, Minute by Minute and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names and logos are the property of their respective owners.

The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at www.AppStore.com. Visit accuweather.com for additional information.

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