AccuWeather.com and Claritin Team to Create Online Allergy Resource

Pollen-Triggered Marketing Campaign to Offer Allergy-Sensitive Products and Services to Country's 50 Million Allergy Sufferers

(State College, PA) - AccuWeather.com and Schering-Plough will promote Personal Allergy Profiles and a new Allergy Center, a free online service that will help allergy sufferers learn more about their allergies in order to live healthier, more informed lives. The strategic partnership will help both companies promote their allergy sensitive products to a large and growing demographic.

Located at www.accuweather.com, the Personal Allergy Profile asks allergy suffers specific questions about their lifestyles and allergy symptoms. The information is used to generate a free, customized Personal Allergy Profile, which is returned via e-mail and provides helpful information on how to cope with allergy symptoms, as well as allergy ratings and possible treatment options.

AccuWeather.com has also created a new online Allergy Center that provides users helpful information such as a comprehensive allergy guide, ideas for getting treatment and questions to ask your doctor, as well as helpful hints for living with allergies. The Allergy Center is part of a comprehensive, interactive marketing program developed by AccuWeather.com, the online arm of AccuWeather, Inc., the World's Weather Authority™, and Schering-Plough, marketers of Clairitin, to provide allergy-related health management information and products to consumers when allergies are at their worst. The Personal Allergy Profiles and Allergy Center will reinforce AccuWeather.com's existing array of allergy information throughout their health channel which includes pollen counts, air quality maps and UV maps.

AccuWeather.com will feature its Weather-Triggered Marketing technology to target online consumers based on pollen levels in their specific ZIP codes. When consumers log on to the AccuWeather.com Web site from areas with moderate to high pollen counts, they will be greeted with allergy and pollen-related weather headlines.

Schering-Plough will also receive ongoing banner advertising, sponsorships and other promotional opportunities throughout the AccuWeather.com Web site.

AccuWeather.com's Weather-Triggered Marketing technology is a unique marketing technique that targets online consumers based on the weather conditions in any ZIP code for which a user requests a weather forecast. Weather-Triggered Marketing relies on AccuWeather's ability to accurately isolate and identify current weather conditions in every ZIP code across the country, and then serve banner advertising or text links that meet consumer demand spurred by local weather conditions.

"Weather-Triggered Marketing has proven to be an immensely effective way for marketers to reach consumers at the exact time weather or environmental conditions pre-dispose consumers to buy," says Dr. Joel Myers, founder, CEO and president of AccuWeather, Inc. "AccuWeather's interactive capabilities, coupled with its world-renown forecasting expertise, provides marketers a rare opportunity to enhance the relevancy of an offer based on everything from current temperature, precipitation, severe weather phenomenon, and, in the case of Schering-Plough, to the precise pollen counts in every area of the country."

About AccuWeather and AccuWeather.com

AccuWeather.com, The World's Weather Authority®, provides a portfolio of products and services through the airwaves, via the Internet, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather.com services more than 130,000 paying customers in media, business, government and institutions, and millions more through the website. AccuWeather.com also provides content onto more than 1200 Internet sites including CNN Interactiv, ABC's owned and operated stations, The Associated Press©, The Washington Post and The New York Times.

To speak with an AccuWeather meteorologist about breaking weather news, contact 814-235-8650.

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