AccuWeather is First Publisher to Introduce Green Media Products Powered by Scope3 for Agency and Brand Partners
AccuWeather affirms its commitment to sustainability by offering carbon neutral ad product for advertisers seeking to address emissions from advertising investments.
AccuWeather Global Weather Center, November 1, 2022 — AccuWeather, the most accurate and most used source of weather forecasts and warnings, as well as a global media publisher, today announced it is the first publisher to partner with Scope3, the source of truth for digital supply chain emissions data, to offer Green Media Products (GMPs) directly to its advertising partners.
AccuWeather GMPs are carbon-neutral media products, powered by Scope3, that offer brands and agencies the opportunity to measure and compensate for the carbon emissions associated with their advertising investments.
At the heart of the partnership is AccuWeather’s commitment to achieving net zero emissions by reducing carbon emissions across its supply chain and allocating funds to compensate for remaining essential emissions via high-quality carbon removal projects.
“As AccuWeather scales its sustainability strategy, it is important that we lead by example starting in our powerful advertising space,” said Bill McGarry, senior Vice President of Consumer Advertising for AccuWeather.
GMPs powered by Scope3 are the only industry solution designed to promote and incentivize emissions reductions throughout an advertiser’s entire supply chain. Now, for the first time, AccuWeather’s advertising partners will be able to allocate dollars to GMPs to make progress towards net zero.
“Scope3 is the catalyst needed to reevaluate all aspects of our digital advertising processes and relationships,” said Stephen Mummey, Senior Vice President of Programmatic Sales and Operations for AccuWeather. “With its help and guidance, we will be better positioned to understand and account for the cost of carbon in our offerings and empowered to take appropriate actions for a more sustainable tomorrow.”
Scope3 solutions are designed to make a measurable impact on the carbon footprint of the media and advertising industry by allowing advertisers, publishers and adtech platforms to price carbon into every decision. Scope3 helps publishers optimize revenue and ensure relevance by offering carbon neutral inventory to brands seeking to reduce emissions across direct and programmatic channels.
“Brands seeking to reach emissions reduction goals rely on access to accurate value chain emissions data from publishers and the ability to compensate for the emissions resulting from their advertising activity,” said Harvin Gupta, head of Commercial Partnerships at Scope3. “Though its GMP offering, AccuWeather helps brands turn commitments into action and realize immediate emissions reductions without sacrificing business results.”
With this partnership, AccuWeather is furthering its commitment to contributing to a more sustainable publishing and advertising industry.
AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage.
Today, AccuWeather is the most recognized and most used source of weather forecasts and warnings in the world, known to billions, and is proven and verified to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world and one of the top destination sites that exist globally.
AccuWeather forecasts appear on digital signage, in 700 newspapers, heard on over 400 radio stations, and on 100 television stations. The AccuWeather Network reaches 35 million households, and its AccuWeather NOW streaming service is available to more than 200 million active users on many platforms, including Roku, Xumo, Red Box, LG, Amazon, and Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally who pay for the most accurate weather forecasts from any source.
AccuWeather's story is one of a fanatical dedication to Superior Accuracy ™, detail, creativity, innovation, entrepreneurship, and the loyalty and commitment of many people who have joined AccuWeather’s center of excellence, including many others who have dedicated their entire careers to AccuWeather.
Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
Visitâ¯accuweather.comâ¯for the most accurate hyperlocal forecasts and weather news. The AccuWeather app for Android phone and tablet users is free at theâ¯Google Play store. The AccuWeather iOS app is free at theâ¯Apple store.
Scope3 is on a mission to decarbonize media and advertising. For organizations seeking to make carbon-aware business decisions, Scope3 is the supply chain emissions data standard that delivers an accurate, comprehensive, and independent emissions model for every company in the digital ecosystem. Scope3 enables the industry-wide usage of Green Media Products (GMPs), or carbon-neutral media, by measuring emissions and managing the purchase of high-quality carbon removal contributions.Report a Typo
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