AccuWeather® Showcases Patented AI-Based Model that Turns Risky Weather Obstacles Into Business Opportunities

Data + AI Summit 2024, San Francisco, CA – June 10, 2024 – AccuWeather’s Data Sciences and AI team will be showcasing their latest innovation in severe weather forecasting at this year’s Databricks Data + AI Summit. The team is also issuing a call to action for potential partners to leverage their own third party data to model specific, weather-related risks to their business.

“This innovation is a perfect example of what we do best and emphasizes our core mission,” said Chris Patti, Chief Data and Technology Officer at AccuWeather. “We combine unparalleled data and analytics with over 6 decades of human meteorological expertise. This allows us to help tell stories, put the weather in context, and provide clear and understandable assessments of what weather-related scenarios may unfold in given situations to help people and organizations manage risk and plan ahead.”

AccuWeather uses this patented and unique weather risk measurement approach to bring its rich and quality-assured weather data together with partner-provided data on the Databricks Data Intelligence Platform. The process uses machine learning to help users understand where and when the most significant impacts on their business will likely occur.

“Context is key in assessing weather impact. In Atlanta, two inches of snow paralyzed the city in 2014, whereas in Denver or Boston, that amount would be a mere nuisance. Understanding weather relevance at your location is critical for assessing weather-risk accurately,” said Tim Loftus, AccuWeather’s Manager, Data Science. “Integrating our expertise, enriched data, and our partners’ business insights with Databricks and their open-source tools like MLflow can drive transformative collaboration — from optimizing business processes, to saving lives and protecting property.”

For example, a home improvement retailer selling grills may lose money when bad weather strikes on peak weekend business days. This AI-based process captures the weather-risk by combining that retailer’s business impact data with AccuWeather data in a proprietary machine learning algorithm to generate an impact value that can signal where and when overstocking will occur. With these custom weather insights, the retailer can plan to optimize store layout and product placement, or implement promotions and discounts on grills to draw more customers to their store and minimize risk.

Databricks users can take advantage of the AccuWeather Data Suite available on the Databricks Data Intelligence Platform and now use this new impact value module to gather more understanding of how weather is impacting their bottom line. Accuweather’s rich datasets are also available on the Databricks Marketplace including historical, forecast, and demand forecasting weather data.

Join Tim Loftus to learn more at his Data + AI Summit 2024 Lightning Talk on Tuesday June 11th at 2:50PM PDT: ACCUWEATHER®: TURN RISKY WEATHER OBSTACLES INTO BUSINESS OPPORTUNITIES or visit the AccuWeather team in the Explorer Marketplace, booth number MP4.

About AccuWeather

AccuWeather®, verified  as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 10,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.

Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is a leading weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Fubo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Red Box, Rockbot, LG, and Amazon Freevee.

Visit accuweather.com for the most accurate hyperlocal forecasts, weather news, and information, and download the free AccuWeather app for Android or iOS.

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