AccuWeather Launches First-to-Market Mobile Integration Suite, Increasing Viewability and Engagement for Advertisers
February 15, 2017; 10:57 AM
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Pylon Manufacturing is one of the premier clients to use AccuWeather's exclusive, contextually relevant, mobile integration suite to connect with target audience.
AccuWeather Global Weather Center - February 15, 2017 - AccuWeather, the global leader in weather information and digital media, has announced the launch of the AccuWeather Mobile Integration Suite™, a new context-based mobile advertising package available exclusively from AccuWeather to effectively reach consumers on the go.
As the #1 mobile web weather provider, AccuWeather understands the unique needs and expectations of mobile users and can provide strategic mobile-first insights and customized campaign solutions to advertisers. AccuWeather has applied this expertise to design an all-new mobile advertising suite that provides greater campaign viewability, engagement, and contextual relevancy to clients, seamlessly integrating the world's leading brands into the best-in-class mobile weather experience.
This innovative product suite was developed within AccuWeather's most accessed content - local weather information and updates with Superior Accuracy™ located on the AccuWeather's current conditions mobile page. With the addition of weather-triggered criteria and a new integrated advertising display, the experience becomes more relevant and targeted for users, specific to their dynamically changing location.
"We are proud to offer our Mobile Integration Suite™ to our advertisers, making new mobile-first solutions available that deliver greater campaign impact in the most innovative, engaging, and contextually-relevant ways," stated Marie Svet, Global Chief Revenue Officer at AccuWeather. "Consumer demand for AccuWeather's location-specific, mobile weather content, providing the most accurate life-saving weather information and updates to improve peoples' lives, has never been stronger. Advertisers can effectively reach this high-value audience through our Mobile Integration Suite™."
Michelin Wiper Blades recently began using AccuWeather's new mobile integration suite to further elevate their brand exposure and drive greater awareness of their high-quality wiper blades across United States. With Direction from Pylon Manufacturing's AOR, Harmelin Media, AccuWeather designed a campaign package that used precipitation, including rain and snow, to convey the client's message. Beyond targeting ads based on local weather conditions, AccuWeather's design team used precipitation as the backdrop of the creative and included Michelin's popular Michelin Man to extend the power of the Michelin Brand.
AccuWeather has plans to further expand its advertising solutions portfolio, launching additional Mobile, Native, and Viewable product suites in 2017.
AccuWeather, the world's preferred source for location-specific, mobile weather content, continues its rapid digital growth, generating high demand from consumers and advertisers for weather content with Superior Accuracy™. Additional consumer loyalty and use has translated into advertising demand in reaching AccuWeather's desirable global audience. AccuWeather's Intelligent Marketing - utilizing AccuWeather's comprehensive big data capabilities to provide tailored, targeted, and programmatic advertising platforms and packages - ensures advertisers deliver the right message to the right audience at the right time and location through the power of AccuWeather's unique multi-platform reach. As a global mobile leader, AccuWeather understands the strength and value of providing the most trusted weather information and updates that are relevant to users' lives in the most contextually relevant ways. Fulfilling their mission to personalize the weather so people can improve their lives, AccuWeather attracts a larger audience worldwide than any other weather source.
AccuWeather has developed exclusive technologies to geographically pinpoint all forms of content to individual users and to their dynamically changing location. These technologies are protected by a worldwide patent portfolio allowing for a true global reach in connecting people with information. As a result, only AccuWeather can offer these unique capabilities to its partners and clients.
To learn more about advertising with AccuWeather, visit www.AccuWeather.com/MediaKit.
About Harmelin Media
Harmelin Media specializes in strategic media solutions, and has more than 30 years of experience helping clients navigate a rapidly changing media landscape across traditional, digital and lifestyle forms. The firm has grown to more than $540 million in billings with a diverse client roster including Fortune 500 companies and is now one of the largest independent media service firms in the United States. For more information, visit www.Harmelin.com or connect with us on Twitter @harmelinmedia or Facebook www.facebook.com/HarmelinMedia.
About AccuWeather, Inc. and AccuWeather.com
Over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hour-by-hour and minute-by-minute forecasts with Superior Accuracy™ with customized content and engaging video presentations available through smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, award winning AccuWeather apps, connected TVs, wearables, smart homes, and connected cars, as well as radio, television, newspapers, and the AccuWeather Network cable channel. Established in 1962 by Founder, Chairman and President Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs book - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as weather news, content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.
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