AccuWeather's StoryTeller Brings Instantaneous, Live Polling to On-Air Broadcasts

New StoryTeller Polling App allows broadcasters to incorporate live audience voting via Twitter, web polls and QR codes to live newscasts with ease.

AccuWeather Global Weather Center -- April 14, 2015 -- AccuWeather, Inc., the global leader in weather information and digital media, presents an interactive polling application for the StoryTeller(r) Interactive Touchscreen Solution, providing real-time viewer feedback and polling results at the National Association of Broadcasters (NAB) show this week.

The StoryTeller Polling Application, designed specifically for use with AccuWeather's revolutionary, high-resolution touchscreen system, provides newsrooms with the ability to easily create online polling questions for their websites. During on-air broadcasts or promotional segments, stations can invite their audience to vote on virtually any topic, from politics and sports to topical stories such as holiday spending and regional issues. As viewers place their votes, the Polling App instantaneously accesses the results, allowing for live, on-air feedback of the audience's point of view.

The enhanced application provides multiple methods for stations to collect audience feedback, including the ability to use a proprietary StoryTeller web editor to create web-based polls. Stations can also ask for audience feedback through the use of QR codes or Twitter hashtags. No matter what method is used, the application provides instantaneous updates, making for real-time reporting.

"Real-time audience engagement is the future of live broadcasts. Instead of a one-way approach to communicating a story, this creates a true sense of involvement with their community and the station," says Loren Tobia, Vice President of Sales for AccuWeather's Display Systems and Services division. "What's even more compelling about the StoryTeller platform," adds Tobia, "is that we've made it so straight-forward and easy for stations to implement this type of technology. There's no sophisticated coding or advanced programming skills required. The app is specifically designed to work with StoryTeller, making it simple to create polls in just a matter of minutes."

In addition to the new Polling App, StoryTeller is introducing new and enhanced features at the 2015 NAB show that will transform local news operations. Improved social media and UGC functionality, an all-new traffic solution with innovative 3-D displays, enhanced real-time polling, Drone HD video integration, and groundbreaking weather enhancements with greater alerting functionality and vivid displays will be demoed at the show - AccuWeather Booth #SL6009.

To learn more about StoryTeller, schedule executive interviews, and preview new product demos at NAB 2015, contact Justin Roberti at 814-235-8756 or Justin.Roberti@AccuWeather.com.

About StoryTellerAccuWeather is a global leader in digital media, developing award-winning AccuWeather apps and partnering with all major manufacturers of mobile devices, serving up to 10 billion data requests every day. AccuWeather has applied this digital expertise to develop the unique StoryTeller Interactive Touchscreen Solution, the only tool of its kind for the entire newsroom that brings every story to life in all-new compelling, interactive, and engaging ways. Interactive content available on StoryTeller includes weather with Superior Accuracy(tm) from AccuWeather, live polling, sports, social media, traffic, crime, special events, and more. StoryTeller Touchscreen Solution is used in newsrooms across North America, including 14 of the top 15 U.S. markets, as well as in China, Belgium, Nigeria, and South America with a global audience reach of over 100 million U.S. viewers and more than 300 million worldwide.

Visit www.AccuWeather.com/StoryTeller for additional information.

VIDEO: See the unique StoryTeller solution in action.

About AccuWeather, Inc. and AccuWeather.comEvery day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute(tm) forecasts with Superior Accuracy(tm) with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers -- a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs -- AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.

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