AccuWeather CinemaLive HD Weather System Debuts at NAB

Huge Breakthrough in Weather Presentations Puts On-Air Talent in the Weather!

(State College, PA - April 10, 2007) - AccuWeather, Inc. (www.accuweather.com) announced today the huge breakthrough in weather presentations, AccuWeather's new CinemaLive HD™. The new system delivers:

- The most realistic virtual sets and scenes. - A no-rendering architecture that is live on every layer. - Cinema-quality native HD/SD for weather, traffic, and more. - The best meteorological tools and coaches.

The Most Realistic Virtual Sets and Scenes

CinemaLive HD combines the most advanced 3D graphics engine with superb virtual sets, custom-built local landscapes, and specially-designed HD weather elements to produce the most realistic local weather segments. To draw viewers into weathercasts, custom-designed 3D models of local landmarks are available. These leading-edge graphics show the station's on-air team in the weather at these familiar locations - without the risk of getting wet! Additional models are available from many suppliers, and CinemaLive HD is fully compatible with a station's own designs, including those created in powerful standalone graphics tool packages such as Autodesk®, Maya®, and 3ds Max®.

CinemaLive HD includes complete virtual sets, ready for on-air use. To complement these graphics, CinemaLive HD also imports virtual sets from leading designers such as Virtualsets.com™, and Full Mental Jacket (www.fullmentaljacket.com). That means a station can quickly and easily place its weather talent within a stunning weather set that incorporates animations and weather effects and showcases the professionalism of the weather team.

No-Rendering Architecture that is Live on Every Layer - CinemaLive HD makes time-consuming, old-fashioned rendering architectures obsolete. CinemaLive HD is the only weather system that is live on every graphics layer, making weather presentations fastest to build so a station can be first to air in severe weather.

CinemaLive HD uses its state-of-the-art mapping technology to automatically and continuously integrate up-to-the-minute warnings and current conditions into ready-for-air graphics, while offering complete tools to customize the presentation to fit the station's story angle.

Cinema-Quality Native HD/SD for Weather, Traffic, and More

At the heart of CinemaLive HD is a state-of-the-art graphics engine from Brainstorm Multimedia. This powerful software is already in use on air worldwide by ESPN, NBC, CNBC, BBC, the NASDAQ® MarketSite video wall in Times Square, and many others. AccuWeather is the exclusive supplier of the Brainstorm graphics engine for weather and traffic applications in North America. AccuWeather adds to the Brainstorm graphics engine stunning HD weather elements, the most complete meteorological support, and a new user interface optimized for weather professionals. The result is the revolutionary CinemaLive HD.

The full HD graphics feature set of the CinemaLive HD system is output in standard 1080i and 720p formats. CinemaLive HD's powerful no-rendering architecture, based on the proven Brainstorm engine, delivers HD output as rapidly as traditional SD graphics. Included in CinemaLive HD are comprehensive libraries of high-definition icons, high-resolution terrain and other graphics. In addition to weather, traffic, police incident, and special-event reports are a few of the many other topics that benefit from the outstanding graphics of CinemaLive HD.

The Best Meteorological Tools and Coaches

A station's weather reputation depends on forecasting accuracy. CinemaLive HD's unique multi-screen WeatherCockpit™, architecture supports the forecasting skill of a station's meteorologists by placing at their fingertips the most complete body of weather information anywhere.

The WeatherCockpit offers the weather team immediate access to all the popular worldwide computer forecast models, 22 types of local radar, and supporting storm analysis tables in one place. Meteorologists also have worldwide surface observations, climatological and historical data, and the most localized mesonet observations for 10,000 U.S. locations, plus local storm damage reports. Joe Bastardi's expert commentary is also included. Within the WeatherCockpit, every member of the weather team can easily access the full capabilities of CinemaLive HD using proprietary WeatherCoach™, wizards to quickly apply predefined, expert-designed presentation formats when time to air is critical during severe weather. At the same time, CinemaLive HD's expert mode offers power users the total graphics and animation control and unlimited creativity to create breakthrough weather visualizations. CinemaLive HD even includes the ability to remotely update a show from home, from a special assignment, or from on location. CinemaLive HD premieres at NAB Booth C6412 on April 16, and will ship later this year. About AccuWeather.com

AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

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