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From supply chain disruptions to inventory, severe weather can bring challenges to the retail industry

By Jill King Greenwood, Marketing Manager

Published Nov 25, 2025 11:30 AM EST | Updated Nov 25, 2025 1:07 PM EST

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These are five key ways to navigate these demands and how data from AccuWeather For Business can help companies weather any storm.

>>Learn more about AccuWeather For Business

A shopper looks for toilet paper at a Stop & Shop supermarket during hours open daily only for seniors Thursday, March 19, 2020, in North Providence, R.I. Some items were still on back order while workers were restocking meat and produce this morning at the store. This week grocery store chains and other retailers began offering special shopping hours for seniors and other groups considered the most vulnerable to the new coronavirus. (AP Photo/David Goldman)

1. Supply Chain Disruptions

Severe weather events like hurricanes, snowstorms, and flooding can disrupt the entire supply chain, from production and transportation to warehousing and distribution. Retailers must be prepared for these disruptions and have strategies to maintain an uninterrupted flow of products to their stores.

2. Inventory Loss and Damage

Extreme weather conditions can result in damage to inventory, whether it's due to flooding, power outages, or temperature fluctuations. Retailers must invest in protective measures and insurance policies to mitigate these risks.

3. Inventory Optimization

Retailers face a constant challenge when it comes to optimizing their inventory. Weather-induced events can lead to sudden spikes in demand for certain products and dwindling sales for others. Adjusting inventory levels swiftly and efficiently is vital for maintaining profitability.

>> Learn more about AccuWeather’s Proven Superior AccuracyTM

Empty fruit and vegetable shelves at an Asda store in London on Feb. 21. (Yui Mok/PA Images/Getty Images)

4. Seasonal Variations and Demand Fluctuations

One of the most critical aspects of retail inventory management is understanding how weather patterns influence consumer behavior. Winter storms or scorching summer heatwaves can significantly affect the demand for specific products. It's crucial for retailers to anticipate these seasonal variations and plan their inventory accordingly.

5. Data-Driven Decision-Making

To address these challenges effectively, retailers must leverage weather data and analytics. Access to accurate and timely weather forecasts can provide invaluable insights into future conditions, allowing businesses to make informed decisions about inventory management, staff scheduling, and customer communication.

>>Learn more about AccuWeather For Business

AccuWeather’s SkyGuard Severe Weather Warnings

Be proactive with AccuWeather SkyGuard® Warnings with proven Superior Accuracy™. AccuWeather’s SkyGuard warnings delivers hyperlocal, site-specific alerts and warnings with often more advance notice, before severe weather hits, giving you more time to prepare. 

As an example of AccuWeather’s proven Superior Accuracy™, for tornadoes, on average, AccuWeather provides 16 minutes of advance notice compared to an average of only eight minutes from the National Weather Service. In some cases, we often provide much more advance notice. 

Businesses that invest in AccuWeather’s SkyGuard Severe Weather Warnings also get access to a team of expert severe weather meteorologists, 24x7x365. AccuWeather does not just send you a warning; we confirm that you have received it, so you can make the best weather-impacted decisions for your business every time. 

Why take unnecessary risks? Contact AccuWeather today to get AccuWeather's SkyGuard® Severe Weather Warnings to better prepare your business and keep your employees safer for all severe weather threats.

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