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Why business continuity planning is crucial during hurricane season

AccuWeather offers key strategies for business continuity planning to protect operations and assets during hurricane season

By Adrianne Burke, Content Marketing Manager | AccuWeather For Business

Published Nov 12, 2024 3:31 PM EDT | Updated Nov 12, 2024 3:31 PM EDT

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Hurricane season can bring a lot of uncertainty and disruption to businesses, making it essential for companies to have a solid business continuity plan to mitigate any potential damages.

BUSINESS CONTINUITY DURING HURRICANE SEASON

Hurricane season is upon us, and many business challenges come along with it. From power outages to physical damages, hurricanes can wreak havoc on companies, resulting in financial losses, reputation damage, and even closure. Companies can prepare by having a business continuity plan to avoid these consequences and ensure their operations can continue during a hurricane. 

Here are three important items to consider when creating your business continuity plan.

• Identify potential risks and vulnerabilities.

You should identify potential threats and vulnerabilities when creating a business continuity plan. Businesses should conduct a risk assessment to determine what hazards they may face during a hurricane, including power outages, flooding, wind damage, and supply chain disruptions. Once you have identified those, businesses can develop strategies to mitigate their impact. For example, a company may invest in backup generators or relocate critical operations to a safer location.

Businesses should consider their vulnerabilities, including assessing their IT infrastructure and ensuring that data is backed up and secure. Hurricanes can cause significant damage to IT systems, resulting in the loss of critical data. Businesses can minimize the impact by ensuring that data is backed up and secure.

• Develop a communication plan.

Communication is critical during a hurricane. Businesses must ensure they can communicate with their employees, customers, and vendors, even if power and phone lines are down. A communication plan is essential to ensure everyone is informed and up-to-date on the company's status.

A communication plan should outline who communicates with employees and what information will be shared. For example, a business may use social media to update customers on their status, email to communicate with employees, and satellite phones to communicate with vendors. Companies can ensure everyone is on the same page by having a communication plan.

• Test and update the plan regularly.

Once a business continuity plan is complete, it should be routinely tested. Testing helps to identify any weaknesses or gaps in the plan and allows businesses to refine their strategies. It's also essential to regularly update the plan to reflect changes in the company.

Regular testing and updating of the plan ensure it remains relevant and effective because it's vital during hurricane season when the risks and vulnerabilities may change rapidly. By regularly testing and updating the plan, businesses can be confident that they are prepared. 

If you don’t have an emergency plan, AccuWeather For Business can help you create a plan. Schedule a consultation with our weather preparedness and business continuity expert to talk about your organization's plan. 

WEATHER ANY STORM WITH ACCUWEATHER FOR BUSINESS

Partner with AccuWeather For Business and have the information you need to make the best weather-related decisions for your people and your business. You will also gain a competitive advantage by knowing the exact impact and timing of the weather.

AccuWeather's AssetReport will revolutionize how you and your organization respond to threats this hurricane season. Whether you're protecting a single asset or thousands, we provide the insights you need to enhance safety and reduce risk before, during, and after the storm.

Take a proactive approach with AccuWeather For Business to protect your assets and employees, reducing the storm's overall impact on your operations. Contact us today.

THE MOST TRUSTED AND RECOGNIZED NAME IN WEATHER

Serving more than half of Fortune 500 companies and thousands of businesses globally, AccuWeather is recognized as the most accurate source of weather forecasts, warnings, and data in the world.

Related:

When is a hurricane’s name retired and why?
Bouncing back: Why your business needs a hurricane recovery plan
Hurricane preparedness checklist for businesses: Protecting your assets and operations
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