AccuWeather Unveils Weathershow Creator™ System at the NAB

All-in-one interactive touchscreen solution will provide TV stations with powerful tools and enhanced weather presentation capabilities to empower presenters and better engage audiences.

AccuWeather Global Weather Center, April 20, 2022 — AccuWeather today announced the introduction of the Weathershow Creator™ and Display System, which will enable meteorologists to significantly upgrade the effectiveness of their weather presentations and help local stations deliver a superior weather broadcast with motion, interactivity and unique capabilities. 

Weathershow Creator™ stands alone as the latest must-have system for local TV stations, with all the data needed to produce a sophisticated and highly rated weather show quickly and easily. Weathershow Creator is a major advancement in weathercast technology and will be on display for live demonstrations at this year’s National Association of Broadcasters (NAB) annual show, booth #N4506.

The display system is the only all-in-one interactive weather system that includes all the information a meteorologist needs to create a complete weather presentation, including advanced radar, satellite imagery, data and on-air graphics that are automatically updated with up-to-the-second severe weather information, so when stations are on the air, they show the latest data, often ahead of the competition. Weathershow Creator™ display system can stand alone or complement existing weather systems, delivering greater interactivity and more movement and motion than is available with other systems.

While engaging the viewer through transitions and the dynamic nature of the presentation, this easy-to-use display system allows multiple scenes to be displayed simultaneously, giving meteorologists the ability to easily pivot between them and adjust their on-air weather segment quickly when actual conditions change with up-to-the-second, real-time updates from a single touch to the screen.  

Weathershow Creator’s™ unique capabilities include six live HD video inputs and dozens of video feeds and the highest level of street labeling, providing the ability to zoom into a neighborhood with greater localization, detailed mapping magnifying the level of local detail for a highly personalized viewing experience as well as the most sophisticated and advanced telestration tools to give broadcasters the control and ability to highlight what is on screen.

“We are thrilled to showcase this advanced dynamic weather show and display system, Weathershow Creator™, along with our highly popular StoryTeller+®, at NAB, and we invite stations to come by and experience these tools, so we can show them all the unique capabilities our solutions offer for a better weather show,” said Keith Ackers, Senior Account Executive of TV Systems and Partnerships. “These superior tools will surely elevate every weather show performance.” 

Stations do not have to participate in the AccuWeather Brand and Forecast Partnership, a market-by-market arrangement for exclusive use of the superior AccuWeather forecast and powerful AccuWeather brand, to purchase Weathershow Creator™. However, AccuWeather is offering additional exclusive capabilities for  those stations who do or choose to participate in the Partnership.

At NAB, AccuWeather is also highlighting its air quality data for stations that want to help inform viewers about the dangers of and exposure to air pollution.  AccuWeather’s valuable, accurate and timely air quality forecasts and insights, powered by recently acquired world renown Plume Labs, are available from no other source.

AccuWeather, the proven leader in weather forecast accuracy, continues to improve its Weathershow Creator™ display system, and enhance the user interface with dynamic transitions based upon user feedback and suggestions. For information or to arrange a personal demonstration of Weathershow Creator or StoryTeller+® display systems please contact sales@accuweather.com.

About AccuWeather^  

AccuWeather^®, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as the AccuWeather.com^® website and AccuWeather mobile application, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel and AccuWeather NOW^TM streaming service. AccuWeather For Business serves more than half of Fortune 500 companies and thousands of businesses globally.  

AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast^® forecasts with Minute by Minute^® updates and Superior Accuracy ™, the patented AccuWeather RealFeel^® temperature and current conditions, and AccuWeather RealImpact™ scale for Hurricanes.  Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs. 

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