AccuWeather Chosen by USA TODAY to Help Deliver the News of the Future
STATE COLLEGE, PA – September 14, 2012 – AccuWeather today announced a new content relationship with USA TODAY that will debut with a new AccuWeather-provided weather page in three different print editions: domestic, international and the weekend E-edition. The release of the new weather pages coincides with USA TODAY’s 30th anniversary.
Additionally, AccuWeather’s content will soon extend across additional USA TODAY products, including USATODAY.com and USA TODAY digital platforms such as its industry-leading mobile phone and tablet apps.
“USA TODAY’s Weather page broke new ground for its unique look when it debuted 30 years ago and remains an integral part of who we are today,” said USA TODAY Editor-in-Chief Dave Callaway. “On our 30th anniversary, we have planned major enhancements to our weather offerings on all USA TODAY platforms and working with AccuWeather signifies our continued commitment to providing the best weather forecasts to our readers.”
USA TODAY’s print newspaper, with a readership of 3.1 million, will offer AccuWeather’s trusted content with the most accurate, localized, up-to-date weather information, designed in consultation with AccuWeather.. In addition to the colorful national weather forecast map, the page will also feature three-day forecasts for dozens of U.S. cities, detail where flight delays are possible, and display national rain and snow forecast maps for the next four days.
"We are pleased that USA TODAY has partnered with AccuWeather for the highly accurate and authoritative weather content we provide," said Barry Myers, CEO of AccuWeather. "The newly redesigned weather presentations will provide all of the relevant weather content that readers of USA TODAY need to plan their daily lives."
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About AccuWeather, Inc., and AccuWeather.comEvery day nearly half a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides the most accurate and detailed hourly forecasts for every location where people live and work worldwide (more than 2.7 million locations), with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, and smart TVs and appliances, as well as on radio and television and in newspapers. Founded in 1962 by Dr. Joel N. Myers – recognized as one of the top 528 entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 50,000 third-party websites, including The Wall Street Journal, CBS News, and The New York Times.
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