AccuWeather Partners with Comprendi to Bring Targeted Contextual Advertising to Social Media Users
June 28, 2017; 12:51 PM
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Best in class contextual advertising technology combines with the world's leading weather data to customize and trigger ads on Facebook and Twitter.
AccuWeather Global Weather Center - June 28, 2017 - AccuWeather, the global leader in weather information and digital media, has announced the launch of a new partnership with Comprendi, an award-winning leader in contextual social advertising delivering real-time ad personalization based on social chatter, sports news, financial market information, and weather forecasts with Superior Accuracy(tm). AccuWeather will provide access to over 40 proprietary weather data and algorithms including Real Feel(r) Temperature and Allergy, Migraine, Driving, and Lawn & Garden forecasts which can be used by advertisers to reach audiences in the locations and at the times weather conditions and other factors are relevant for possible purchase decisions and interests. These unique algorithms remove the requirement to geo-target to specific locations. This targeting delivers ads only to locations that are being affected by these proprietary weather factors.
This new partnership is another element of the AccuWeather data strategy to allow advertisers and their agencies customize vast data including location and proprietary weather information to reach their audiences and meet campaign objectives.
"As the marketplace has shifted to an increasingly data-driven industry, AccuWeather has partnered with contextual leaders like Comprendi to share our data in a way that protects consumers' privacy while allowing for unique levels of customization and consumer relevance," David Mitchell, Vice President of Emerging Platforms for AccuWeather said. "With leading-edge contextual intelligence on social media and other emerging platforms we will continue to offer our clients unmatched opportunities to extend weather into their larger marketing strategy."
Advertisers will work directly with AccuWeather and Comprendi to define the algorithm that fits their overall objectives. Once this is defined, Comprendi will facilitate the activation, delivery, and reporting for the advertiser.
‘I am thrilled to be partnering with AccuWeather to extend the value of contextual advertising," said Itai Ben-Zaken, CEO of Comprendi. "Our partnership opens multiple additional opportunities for us to deliver unique value to our clients by integrating weather triggers powered by unique forecasts from AccuWeather."
AccuWeather has plans to further expand its data solutions portfolio across search and publisher direct integrations.
AccuWeather's Intelligent Marketing - utilizing AccuWeather's comprehensive big data capabilities to provide tailored, targeted, and programmatic advertising platforms and packages - ensures advertisers deliver the right message to a relevant audience at the optimal time through the power of AccuWeather's unique multi-platform reach. As a mobile leader, AccuWeather understands the strength and value of providing the most trusted weather information and updates that are useful in users' lives in the most contextually relevant ways. Fulfilling its mission to personalize the weather so people can improve their lives, AccuWeather attracts a larger audience worldwide than any other weather source.
About AccuWeather, Inc. and AccuWeather.com
Over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hour-by-hour and minute-by-minute forecasts with Superior Accuracy™ with customized content and engaging video presentations available through smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, award winning AccuWeather apps, connected TVs, wearables, smart homes, and connected cars, as well as radio, television, newspapers, and the AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs book - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as weather news, content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.
Comprendi is a market leader in advertising automation driven by artificial intelligence and big data. Founded in 2013 by Itai Ben-Zaken, Dr. Kfir Bar and Amit Seker, its highly experienced team of industry experts uses patent-pending natural language processing (NLP) and deep learning algorithms that enable advertisers to reach contextually relevant audiences with the right messaging at the right time.
Comprendi is trusted by large-scale brands, agencies, mobile apps, and performance-based advertisers. Headquartered in Tel Aviv with sales presence in San Francisco, Comprendi is backed by top-tier investors, including Young K. Sohn, President and CSO of Samsung. For more information, please visit www.comprendi.net.
Visit www.comprendi.net for additional information
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