AccuWeather.com's Real-Time iSight&#8482 Weather Cameras Offer Localized Advertising and Branding Exposure

AccuWeather.com Partners with SilkRoad Technology, Inc. to Offer Fully Interactive User Experience

(State College, PA, June 4, 2003) - Is it a good day to be out in the sun in Clear Lake, Texas? Now, consumers all over the world can find out for sure-by viewing real-time images of the Seabrook Beach Club. AccuWeather.com (www.accuweather.com), the Best Weather on the Web™, has partnered with SilkRoad technology, inc., a developer of collaborative and interactive enterprise solutions (www.silkroadtech.com), to offer AccuWeather.com iSight™ real-time weather cameras that provide glimpses of current weather in locations around the world-and innovative, attention-getting advertising and sponsorship opportunities for media partners.

Fully interactive and designed to entice and engage the user, iSight weather cameras show live, real-time views of a specific location. For example, a traveler thinking of visiting Chicago can actually view the downtown streetscape and see what kind of weather the city is having.

The iSight cameras utilize SilkRoad's TrueLook™ software, which allows Web site visitors to control the camera, rotate it 360-degrees, pan it in and out, and even take photographs that can be placed in an online photo album. Users who are thinking of visiting a specific location advertised on an iSight camera can even email photographs of the resort taken with the iSight camera to their friends and relatives.

The advertising and sponsorship opportunities offered by the AccuWeather.com iSight cameras are especially appealing to media outlets such as television stations and newspapers, which use their Web sites to attract a wider audience. They are also ideal for service establishments such as hotels, resorts and clubs, which can place an iSight camera on site at their location and reach potential customers by showing enticing real-time views of their attractive surroundings.

Each location will feature opportunities for sponsors to promote their location on the iSight network on AccuWeather.com and with AccuWeather.com's network partners - which include Yahoo!, CompuServe and Netscape - through a customizable advertisement on the camera's right-hand rail.

"The sponsorship, advertising and branding opportunities that the AccuWeather.com iSight cameras and service bring to the table are unique in the online industry," says Jim Candor, Senior Vice President, New Media for AccuWeather. "iSight cameras will not only benefit current media outlets, but also resort and service establishments that want to increase brand awareness in a new medium."

Media outlets and service establishments can offer the iSight network on their Web sites and also sponsor cameras at their location. AccuWeather.com provides and installs the cameras and manages the entire service process.

"At AccuWeather, we are dedicated to making our clients successful through innovative products and services," says Candor. "Traditional advertising can sometimes seem static. A customizable ad on an iSight camera fully engages viewers and makes them more likely to return, respond and buy."

For more information about the AccuWeather.com iSight cameras and service, please contact AccuWeather sales at (814) 235-8600 or sales@accuwx.com.

About AccuWeather and AccuWeather.com

AccuWeather.com, The World's Weather Authority®, provides a portfolio of products and services through the airwaves, via the Internet, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather.com services more than 130,000 paying customers in media, business, government and institutions, and millions more through the website. AccuWeather.com also provides content onto more than 1200 Internet sites including CNN Interactiv, ABC's owned and operated stations, The Associated Press©, The Washington Post and The New York Times.

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