Tom Loebig to Join AccuWeather Team
Twenty-Five Year News Veteran Returns to State College to Lead Explosive Growth of AccuWeather's 24/7 Local Weather Channel
(State College, PA - December 8, 2006) - AccuWeather, Inc. announced today the appointment of Tom Loebig, long time News Director at WLOS/WMYA-TV, as the Programming Director of The Local AccuWeather Channel. On the air in major markets since 2005, The Local AccuWeather Channel offers stations both brand extension and advertising avails in conjunction with accurate, eye-catching local weather programming in a fully-automated 24x7 format.
"I am extremely excited to be joining the AccuWeather Team, a fast growing and world class organization" says Loebig. "My 25 years of experience as a Television News Director and Producer have prepared me for this challenging step in my career path and I am eager to begin making a positive contribution to the AccuWeather Family."
"Tom's many years of experience in directing and producing television news programming for several major stations and affiliates will be a great addition and asset to our company and our customers." said Dr. Joel N. Myers, Founder and President of AccuWeather, Inc. "As an accomplished television professional we are confident Tom's creative direction and leadership skills will strengthen our on-location severe weather coverage and take The Local AccuWeather Channel to the next level in weather reporting."
The Local AccuWeather Channel may be used as a totally turnkey system, featuring graphics only, or with video segments by AccuWeather's nationally known weather talent. In addition, because the Local AccuWeather Channel is totally flexible and customizable to a station's look and market, the local station may choose to add live or recorded segments by its own news, weather and sports talent or from local live cameras. The channel has successfully launched in numerous markets across the country, including New York, Los Angeles and Chicago, and is available for immediate delivery in new markets.
To handle the rapidly growing number of new affiliates, Tom's keen eye for recognizing the best talent, along with his strong motivational and mentoring skills, will be utilized to develop and expand AccuWeather's already strong on-air staff. Tom will be working directly with AccuWeather's key on-air personalities, product and software developers, and affiliate stations to improve the overall look and feel of the channel and to increase affiliate viewership and bottom line. About AccuWeather.com
AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.
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