AccuWeather Offers New Content for Linear, IPTV, Interactive TV, VOD and Internet Television Services
(State College, PA - April 11, 2008) - AccuWeather, Inc. (www.accuweather.com) announces new weather features content in a viewer-friendly, magazine-style format. The new programming is available for linear, IPTV, and Internet television services as part of the Local AccuWeather Channel™, and for Interactive TV and VOD services in a variety of formats.
The AccuWeather.com segments feature engaging nationally-recognized on-air personalities, backed by 36 years of experience in the broadcast arena and proprietary forecasting processes that deliver the most accurate weather forecasts. The new programming segments from AccuWeather.com include:
Headline Earth with Katie Fehlinger. Headline Earth presents the latest news in the compelling story of global warming - with interviews and understandable science.
Weather Detectives with Jacqueline Noto. Opening the AccuWeather.com forensic files, Weather Detectives profiles the fascinating science of forensic meteorology and what happens when weather and litigation collide.
Entertainment Weather with Karah Donovan. Karah's unique reports show viewers the best weekend entertainment options based upon the upcoming weather.
Astronomy with Katrina Voss, explores meteor showers, eclipses, prominent constellations and reports on recent news and events in the field of astronomy.
Travel Talk with Jason Handman. Each week Jason takes viewers to top vacation and travel spots around the U.S.
WeatherWhy® with Kate Bilo. These educational segments explain how weather happens and how it impacts the world around us, from crop harvesting to bird migration.
Weather History with Kate Bilo. The impacts of weather splash the pages of history and each week, Kate examines how precipitation, temperature, or wind impacted the past.
"Our new magazine-format segments reflect our many years of experience in successfully meeting the demanding requirements of high-technology media outlets," said Jim Candor, AccuWeather's Senior Vice President, New Media. "They are designed to build viewership through a unique combination of the best in entertainment value and scientific accuracy."
Linear, IPTV and Internet television services have the option of including the new programming in their Local AccuWeather Channel feed. This 24/7 turnkey channel provides complete program content, including not only the magazine-style features, but also video presentations of local, regional and national forecasts, breaking and severe weather news, and special interest segments such as travel and sports weather. The Local AccuWeather Channel is available in the popular L-bar format, which includes detailed local forecasts and animated radar.
The Local AccuWeather Channel provides advertising avails in both the video and L-bar portions of the screen, leveraging the drawing power of up-to-date local weather information to build ad revenue. Now in .wmv format, The Local AccuWeather Channel delivers higher quality content at lower bandwidth. For maximum audience potential, content is available in English and Spanish. Forecasts are available for every U.S. ZIP code as well as for millions of locations around the world. For interactive services, the new channel enables access to a wide range of AccuWeather content, including searchable local forecasts, animated satellite-generated weather maps, and local television broadcast programming. Adaptable to any middleware provider, the interactive channel can also include travel weather, sports weather, news, and traffic, as well as links to other custom applications. The user experience features fully interactive, real-time content, while offering the choice and control of broadband and the quality and responsiveness of television.
For interactive services, AccuWeather created a fully-customizable interactive TV channel, adaptable to any middleware provider. This new channel enables access to a wide range of AccuWeather content, including searchable local forecasts, animated satellite-generated weather maps, and local television broadcast programming. The interactive channel can also include travel weather, sports weather, news, and traffic, as well as links to other custom applications.
AccuWeather programming is available through a variety of innovative and entrepreneurial business models. Air checks from both The Local AccuWeather Channel and AccuWeather's interactive TV channel may be viewed at AccuWeather's NAB 2008 Booth C6428. About AccuWeather.com
AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC-owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.
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