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Despite stories to the contrary from sources not connected to the actual information, if a user opts out of location tracking on AccuWeather, no GPS coordinates are collected or passed without further opt-in permission from the user.
Other data, such as Wi-Fi network information that is not user information, was for a short period available on the Reveal SDK, but was unused by AccuWeather. In fact, AccuWeather was unaware the data was available to it. Accordingly, at no point was the data used by AccuWeather for any purpose.
AccuWeather and Reveal Mobile are committed to following the standards and best practices of the industry. We also recognize this is a quickly evolving field and what is best practice one day may change the next. Accordingly, we work to update our practices regularly.
To avoid any further misinterpretation, while Reveal is updating its SDK, AccuWeather will be removing the Reveal SDK from its iOS app until it is fully compliant with appropriate requirements. Once reinstated, the end result should be that zero data is transmitted back to Reveal Mobile when someone opts out of location sharing. In the meanwhile, AccuWeather had already disabled the SDK, pending removal of the SDK and then later reinstatement.
Reveal has stated that the SDK could be misconstrued, and they assure that no reverse engineering of locations was ever conducted by any information they gathered, nor was that the intent.
AccuWeather will continue to update its practices, communications and ULAs to be transparent and current with evolving standards. AccuWeather and Reveal continue to enhance methods for handling data and strive to provide superior, seamless, and secure user experiences.
We are grateful to have a supportive community that highlights areas where we can optimize and be more transparent.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings in the world and a leader in digital media and weather-related big data, won the 2018 APPY Award for Best Weather App for its popular Android app. The APPY Awards are presented by MediaPost Communications. This win marks the second consecutive year that AccuWeather has earned this prestigious distinction.
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AccuWeather, known for its Superior Accuracy and the world’s fastest-growing provider of weather forecasts and warnings, and a global leader in digital media, today announced that Mike Smith, Senior Vice President and Chief Innovation Executive, will retire on March 31.