AccuWeather Appoints Bill McGarry to Lead AccuWeather Advertising Sales
June 16, 2017; 9:14 AM
Share this article:
McGarry brings extensive integrated marketing and partnership experience to deliver the most intelligent, targeted multi-platform advertising solutions to clients worldwide.
AccuWeather Global Weather Center - June 16, 2017 - AccuWeather, the global leader in weather information and digital media, has announced the appointment of Bill McGarry as Vice President of Sales.
In his executive leadership role, McGarry will develop and foster client relationships through innovative, data-driven advertising strategies exclusively available from AccuWeather, tailored to agency partnership goals. Advertisers will benefit from AccuWeather's global brand recognition and trust, providing weather forecasts and warnings with Superior Accuracy™. AccuWeather's targeted solution-based campaigns also maximize the exclusive benefits of AccuWeather's massive multi-platform audience reach across award-winning mobile applications, web, mobile web, radio, television, newspapers, connected TVs, place-based media, and more.
"Bill is an experienced, high-impact leader who will work closely with clients to develop strategic, hyper-targeted advertising campaign solutions," said Steve Smith, President of Digital Media at AccuWeather. "AccuWeather is a digital media leader with the #1 mobile weather website in the world and expansive cross-platform reach that no other publisher can provide. Bill is building on AccuWeather's momentum to bring this unprecedented value to advertisers."
AccuWeather, the world's preferred source for location-specific weather content, continues its rapid digital growth. Record consumer loyalty levels, visit frequency and retention rates have translated into high advertising demand in reaching AccuWeather's desirable global audience.
"I am honored to join AccuWeather during a time of record-setting innovation and growth," said McGarry. "I look forward to bringing the power of AccuWeather's global brand leadership, multi-platform reach, and industry-leading data intelligence to clients worldwide."
McGarry has demonstrated expertise in developing fully integrated advertising solutions for leading brands worldwide. Most recently, McGarry served as Chief Revenue Officer at The Daily Beast. Prior, he led digital strategy and sales initiatives for Hearst Men's Group, in addition to advertising sales leadership positions at Rodale, Condé Nast, and Spin BuzzMedia.
McGarry is based at AccuWeather's Global Sales Office located at Rockefeller Center, New York.
To learn more about advertising with AccuWeather, visit www.AccuWeather.com/MediaKit.
About AccuWeather, Inc.
Over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather has been cited as providing hour-by-hour and minute-by-minute forecasts with Superior Accuracy™ with customized content and engaging video presentations available through smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, award winning AccuWeather apps, connected TVs, wearables, smart homes, and connected cars, as well as radio, television, newspapers, and the AccuWeather Network cable channel. Established in 1962 by Founder, Chairman and President Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs book - AccuWeather also delivers a wide range of highly customized enterprise solutions to media, business, government, and institutions, as well as weather news, content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award-winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.
More Press Releases
11/1/2018 3:42:04 PM
AccuWeather's exclusive cross-platform program provides critical weather information, news, videos, alerts, tools, and more to help users stay informed, prepared and safe in winter conditions.
10/30/2018 8:25:02 AM
AccuWeather, the largest and fastest-growing weather media and business company in the world, today announced a partnership with FinTech Sandbox, a nonprofit organization that promotes innovation in the financial sector. The collaboration will enable entrepreneurial financial technology firms to access AccuWeather’s superior real-time and historical weather data for a wide range of exciting, transformative and unique ventures.
10/24/2018 7:00:35 AM
AccuWeather and Germany’s digital sales house partner in order to deliver more effective, targeted messages to users for advertisers in Germany.
AccuWeather Founder and President Dr. Joel Myers Denounces "Inaccurate Information" About Hurricane Florence
9/19/2018 3:15:00 PM
"Seeing others comment that Florence will rank among the costliest U.S. hurricanes of all time is flat-out wrong. While it was, in fact, a catastrophic storm for parts of the Carolinas as we predicted it would be, it is important to put Florence's cost and impact into historical context," said Dr. Joel N. Myers, Founder, President, and Chairman of AccuWeather. "As an expert on severe weather and its economic, financial and human costs, and adjusting for inflation, I would not put Florence in a list of the top 10 nor even the top 25 costliest hurricanes to ever hit the U.S."
AccuWeather Ready Program Offers Prep & Recovery Information Online as Hurricane Florence Nears East Coast
9/11/2018 10:00:00 AM
Predicted to reach the United States late this week, Hurricane Florence has the potential to join the ranks of the costliest natural disasters in the history of the United States. AccuWeather seeks to help users get ‘AccuWeather Ready' with exclusive weather preparedness information.
8/29/2018 9:31:00 AM
Users of AccuWeather’s award-winning iOS and Android apps will be able to take advantage of contextually relevant locations and offers based on the weather where they are.
8/10/2018 1:48:58 PM
This afternoon at 12:37 p.m. EDT AccuWeather passed on a hurricane warning for the southeastern U.S. that was intended to be an internal government test, but the government’s computer coding did not so indicate it was a test and it was inadvertently distributed externally by AccuWeather’s computer system when AccuWeather received the warning. The internal test was redistributed not only by AccuWeather on its AccuWeather app and AccuWeather.com website, but by other weather providers that also pass on government warnings. There is no hurricane warning in effect for the southeastern U.S.
AccuWeather Ready Program Shares Tropical Storm, Hurricane Prep & Recovery Information Online and Via Live Events in August
8/1/2018 10:30:29 AM
As the Atlantic tropical storm season approaches its peak, AccuWeather helps users get ‘AccuWeather Ready’ with exclusive weather preparedness information and weekly live segments on Facebook, Twitter, and YouTube in addition to news, videos, alerts, and other resources.
AccuWeather Debuts as Official Weather Service Provider of Pocono Raceway, as Two World-Renowned Pennsylvania Brands Partner
7/27/2018 8:42:09 AM
AccuWeather is off to a fast start as the presenting partner of Pocono Raceway’s “Worry-Free Weather Guarantee,” and will provide real-time weather updates to keep fans and Raceway personnel safe during its Gander Outdoors 400 race weekend from July 27-29. AccuWeather is now the “Official Weather Service Provider of Pocono Raceway.”
7/25/2018 8:46:48 AM
What happened in Branson, is a heartbreaking example of what can go wrong – and how quickly it can go wrong – when severe weather strikes. Companies must have a predetermined and coordinated weather-related safety action plan and a trusted partner to help them know when to enact it.