AccuWeather Delivers New Level of Mobile Weather Personalization and Hyper-Localization Worldwide, in Partnership with Rubric

Significant communication innovations in global translation and localization features announced at 2016 Mobile World Congress (MWC) show. AccuWeather Global Weather Center – February 24, 2016 – AccuWeather, the global leader in weather information and digital media, today announced a new level of hyper-localization in weather communications to be available on AccuWeather digital platforms, in partnership with Rubric, supporting AccuWeather’s mission to personalize the weather so people can improve their lives.

Reflecting the company’s global weather leadership, AccuWeather has the #1 mobile weather website in the world with nearly two-thirds of AccuWeather.com and AccuWeather app users residing outside of the United States. AccuWeather understands the importance of global scale combined with tailored 1:1 communications based on user location, device, language needs, and preferences, and partners with Rubric to provide weather forecasts with Superior Accuracy™ in over 100 languages and dialects.

“AccuWeather keeps users informed and safe on their journeys through hyper-localized, personalized weather forecasts with Superior Accuracy,” said Trish Mikita, Vice President of Digital Media Strategy at AccuWeather. “Our partnership with Rubric helps AccuWeather to provide customized weather information and updates that users rely on, whenever and wherever they need it.”

AccuWeather continues to expand its international presence and launch communication innovations to meet worldwide user demand. New innovations include a significant expansion of global breaking weather news content translated and hyper-localized by area, further expansion of pinpointed dialects based on cultural preferences, expanded weather forecasts with detailed weather information and updates, auto-enhancements to locale-based language and country home screen preferences, and more.

“We are proud to support AccuWeather in making global digital weather content more contextually relevant and actionable than ever before through highly localized, tailored information and updates,” said Francoise Henderson, CEO of Rubric. “We look forward to bringing ground-breaking, differentiated new communication innovations to users worldwide in support of AccuWeather’s mission.”

Rubric is a global leader in language translation and localization services, selected to customize AccuWeather’s content for an international audience through localized languages and dialects, in addition to user interfaces and sourcing the best fit for each market’s needs. Utilizing their project management capabilities, Rubric also guided AccuWeather through the multilingual design, optimization, and expansion process. The company collaborated with translators and developers to make sure source code, copy, and interfaces were built accurately across different language markets, effectively planning and executing weather localization.

About AccuWeather, Inc. and AccuWeather.comEvery day over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smartphones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, newspapers, and the new AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather’s CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world’s most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.

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