AccuWeather Launches MinuteCast(TM) on Web and In App for iPhone & iPod touch
New Forecasts Can Predict Precipitation Start and End Times on a Minute by Minute™ Basis, at a Hyper-Local LevelAccuWeather Global Weather Center – March 11, 2014 — AccuWeather, a leading global digital media company, launched its new MinuteCast™ feature on the web and in the iOS 7-enhanced AccuWeather App for iPhone and iPod touch, as well as via its mobile website. The minute-by-minute forecasts help users make decisions on the spot, wherever they go, regardless of device.
“MinuteCast is an in-the-moment feature because it keeps users viewing at their desks and from their mobile devices aware of when precipitation is going to begin and end,” said Steve Smith, Chief Digital Officer for AccuWeather, Inc. “AccuWeather already provides the longest ranging and most accurate forecasts available for free on the market. With the new MinuteCast, we also give users the greatest visibility into what’s happening in the immediate future so they can make better decisions and improve the course of their day and their lives.”
MinuteCast predicts start and end times for precipitation by-the-minute for the next two hours, specific to a user’s exact street address. Among other methods, the precipitation is tracked at approximately a half square mile and refreshed every five minutes to provide users with the most relevant and accurate forecast possible.
MinuteCast is currently available across the Continental United States. It is now accessible from the forecast page on AccuWeather.com and on the AccuWeather.com mobile site, as well as from the iOS 7-enhanced AccuWeather App for iPhone and iPod touch. Once the user selects a location, MinuteCast appears prominently in the navigation. In addition to MinuteCast, the new iPhone app is completely redesigned to improve usability and support the iOS 7 platform, and includes important features such as, severe weather alerts, radar, immersive full-screen maps, social sharing, opportunities for personalization, and more.
The addition of MinuteCast to AccuWeather’s portfolio is part of its strategy to be the leading global digital media company that serves superior weather forecasts to more than one billion people worldwide every day. AccuWeather’s web and mobile properties provide users with numerous innovative weather forecasts including the 45-Day Forecast and lifestyle forecasts informing how weather affects travel, business planning, hobbies such as golfing and sailing, and conditions such as migraines and allergies. AccuWeather also offers animated and interactive weather radar and satellite maps, broadcast-quality weather videos and news stories, and up-to-date hurricane and tropical storm information in its Hurricane Center.
The AccuWeather App is available for free from the App Store on iPhone and iPod touch or at www.AppStore.com.
About AccuWeather, Inc. and AccuWeather.comEvery day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 72,000 third-party websites. In 2014, the company will launch the AccuWeather Channel, an “All Weather, All the Time™” multi-platform national channel for forecasts with Superior Accuracy.
Visit accuweather.com for additional information.
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