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    AccuWeather Takes Users into the Storm with Immersive 360 Video

    August 10, 2016; 10:58 AM
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    AccuWeather's continued video content leadership and use of 360 videos during severe weather results in record-setting growth.

    AccuWeather Global Weather Center - August 10, 2016 -

    AccuWeather, the global leader in weather information and digital media, has responded to consumer demand for leading-edge weather video with the introduction of immersive 360-degree videos for breaking weather news. This interactive new content and many additional innovations have led to a 400% increase in average monthly video views across AccuWeather's digital properties, including web, mobile web, mobile apps, and OTT platforms.

    "Our audience relies on AccuWeather as the leading source of innovative weather video, evidenced by record-setting growth in our video engagement," said Trish Mikita, VP of Digital Media Strategy for AccuWeather. "AccuWeather's industry-leading 360 videos bring our audience closer to breaking weather news, and our users have responded by making them some of AccuWeather's most popular videos across digital platforms."

    AccuWeather is the fastest-growing destination for 24/7 weather video content with Superior Accuracy™ across local, regional, and national forecasts, breaking weather news, on-the-scene coverage, and user-generated content (UGC). Categories include top trending videos, weather news, storm chaser footage, extreme weather updates, weather and health, and much more.

    360 videos for severe weather events are the newest addition to AccuWeather's expansive portfolio of more than 500 original videos each day. AccuWeather is a leading innovator in using 360 video for breaking news events, including tornadoes and blizzards. The immersive videos give AccuWeather viewers a unique insider perspective on weather events that are interesting, engaging, and educational.

    AccuWeather's extreme weather meteorologist Reed Timmer, captured an extreme close-up of an EF-2 tornado in Wray, Colorado in 360 format, which quickly went viral in May 2016. Footage from the event garnered over 16 million views across YouTube and social networks. See AccuWeather's 360 video of the Wray, Colorado tornado here.

    AccuWeather videos can be seen on AccuWeather.com web and mobile sites, as well as on award-winning AccuWeather apps, all-new AppleTV app, and AccuWeather Network.

    About AccuWeather, Inc. and AccuWeather.com Every day over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, connected TVs, and Internet appliances, as well as via radio, television, newspapers and the new AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.

    • AccuWeather Unveils Award-Winning Android App via Ford SYNC AppLink at CES 2017

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      AccuWeather, the global leader in weather information and digital media, today announced its award-winning Android app is now available through AppLink on the Ford SYNC® 3 in-car communications and entertainment system. The AccuWeather Android app helps drivers plan and time their trips, warns them in advance of inclement weather, and provides timely weather conditions for safer and better travels. The AccuWeather iOS app is also integrated with the Ford SYNC 3 in-car system, providing the most accurate, actionable weather forecasts and warnings in the world to users across leading mobile app platforms.

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      AccuWeather, the global leader in weather information and digital media, today announced the launch of the AccuWeather Amazon Fire TV app. The industry-leading app delivers a unique, engaging weather experience for Amazon Fire TV owners and further expands AccuWeather’s global reach across platforms, as users rely on AccuWeather’s Superior Accuracy across devices and locations worldwide to improve their lives.

    • AccuWeather Continues Expansion Across Samsung Connected TV Platforms Worldwide

      1/4/2017 1:40:27 PM

      AccuWeather, the global leader in weather information and digital media, today announced it has integrated Samsung’s Smart View capabilities into its Android app, allowing users to cast detailed, interactive AccuWeather radar and satellite maps from their apps directly onto their Samsung televisions. This additional platform expansion with Samsung gives Android app users additional ways to view the most accurate, most trusted weather information and updates from AccuWeather, personalizing the weather so people can improve their lives.

    • AccuWeather and Honor Partner to Offer Detailed and Accurate Weather for All-New Honor 6X Unveiling at CES

      1/3/2017 4:58:09 PM

      AccuWeather, the global leader in weather information and digital media, today announced it will provide long-time partner Honor, the leading smartphone e-brand under Huawei Group, with detailed weather information for its newest Honor 6X device. AccuWeather currently provides weather data which powers a home screen weather experience on honor smart devices. It will continue to provide weather information with Superior Accuracy for the new honor 6X with this latest integration.

    • AccuWeather Enterprise Solutions Addresses the Decisions that Plague Winter Holiday Shoppers

      12/14/2016 2:29:07 PM

      AccuWeather Enterprise Solutions, the world’s leading commercial weather source partnering with more than 240 of Fortune 500 companies and government agencies, has quantified weather’s impact on retail trends this holiday season, arming clients across industries – from manufacturing and transportation companies to retailers – with the information they need for a successful business cycle heading into the crucial, peak holiday sales week.

    • AccuWeather's StormDirector+ Saves the Day for Media Gateway Client Station

      11/18/2016 10:34:38 AM

      AccuWeather, the global leader in weather information and digital media, announced the launch of the revolutionary StormDirector+(tm) system. This is the new digital broadcast weather solution introduced at the National Association of Broadcasters (NAB) show earlier this year. From its introduction at NAB and since, it has received rave reviews admiring its high level network-quality presentations, user-friendly interface, interactive local weather features, and customization capabilities. AccuWeather claims it is a weather system like no other. AccuWeather client Media Gateway in Little Rock, AR went live with StormDirector+ after the second day of training, just in time to replace some old, failing system, delivering the most interactive and engaging local weather presentations to viewers in the market.

    AccuWeather Takes Users into the Storm with Immersive 360 Video

    November 14, 2016, 11:40:54 AM EST
    AccuWeather’s continued video content leadership and use of 360 videos during severe weather results in record-setting growth.

    AccuWeather Global Weather Center – August 10, 2016 –

    AccuWeather, the global leader in weather information and digital media, has responded to consumer demand for leading-edge weather video with the introduction of immersive 360-degree videos for breaking weather news. This interactive new content and many additional innovations have led to a 400% increase in average monthly video views across AccuWeather’s digital properties, including web, mobile web, mobile apps, and OTT platforms.

    "Our audience relies on AccuWeather as the leading source of innovative weather video, evidenced by record-setting growth in our video engagement," said Trish Mikita, VP of Digital Media Strategy for AccuWeather. "AccuWeather’s industry-leading 360 videos bring our audience closer to breaking weather news, and our users have responded by making them some of AccuWeather’s most popular videos across digital platforms.”

    AccuWeather is the fastest-growing destination for 24/7 weather video content with Superior Accuracy™ across local, regional, and national forecasts, breaking weather news, on-the-scene coverage, and user-generated content (UGC). Categories include top trending videos, weather news, storm chaser footage, extreme weather updates, weather and health, and much more.

    360 videos for severe weather events are the newest addition to AccuWeather’s expansive portfolio of more than 500 original videos each day. AccuWeather is a leading innovator in using 360 video for breaking news events, including tornadoes and blizzards. The immersive videos give AccuWeather viewers a unique insider perspective on weather events that are interesting, engaging, and educational.

    AccuWeather’s extreme weather meteorologist Reed Timmer, captured an extreme close-up of an EF-2 tornado in Wray, Colorado in 360 format, which quickly went viral in May 2016. Footage from the event garnered over 16 million views across YouTube and social networks. See AccuWeather’s 360 video of the Wray, Colorado tornado here.

    AccuWeather videos can be seen on AccuWeather.com web and mobile sites, as well as on award-winning AccuWeather apps, all-new AppleTV app, and AccuWeather Network.

    About AccuWeather, Inc. and AccuWeather.com Every day over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, connected TVs, and Internet appliances, as well as via radio, television, newspapers and the new AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather’s CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world’s most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.

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