Unilateral Initiative Not Supported by Science
STATE COLLEGE, PA - October 3, 2012 - A unilateral decision by The Weather Channel to name winter storms will create confusion, rather than delivering critical and important safety and planning information to the public, said AccuWeather, Inc. AccuWeather's own examination of the issue over many years has found no benefit to users of weather forecasts by the initiative recently announced by The Weather Channel.
"In unilaterally deciding to name winter storms, The Weather Channel has confused media spin with science and public safety and is doing a disservice to the field of meteorology and public service," said Dr. Joel N. Myers, AccuWeather Founder and President. He pointed to a reported statement by The Weather Channel's spokesman that storms affecting many people would get names and that those affecting few people would not be named, highlighting the arbitrary nature of the unpublished criteria.
"We have explored this issue for 20 years," continued Dr. Myers, "and have found that this is not good science and importantly will actually mislead the public. Winter storms are very different from hurricanes."
Naming of hurricanes makes sense because they are well-defined storms following a path that can be tracked and predicted. Hurricanes have a life of many days and often weeks, move deliberately, and primarily affect a well-defined area of impact in all four quadrants, centered around the Eye-Path™.
By contrast, winter storms are often erratic, affecting different areas unevenly. Winter storms often develop, dissipate, and reform with two to three centers, often delivering snow in only one quadrant, while places not too far away from a blizzard may experience rain or fog, or nothing at all. As a result, the public will not know what action to take when there is a "named" storm, or may take the wrong action.
By contrast, some of the most severe winter events affect only limited areas, such as lake effect snow or freezing rain, which are not even associated with a predicted storm center. Under the Weather Channel system, these might not even be named, yet they can cause death and destruction.
As a result, AccuWeather believes that naming winter storms by The Weather Channel will increase confusion in the public and the emergency management community.
About AccuWeather and AccuWeather.com Every day 600 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites, including The Wall Street Journal, CBS News Mobile, and The New York Times.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that Federal Signal Corporation (NYSE: FSS) has signed a patent licensing agreement that gives Federal Signal the right to use nine (9) of AccuWeather’s unique technology patents. AccuWeather has developed exclusive patented technologies to provide map-based weather alerting and polygon activation technologies through Federal Signal’s CommanderOne platform. The integration enhances community safety by providing real-time NOAA weather alerts to Federal Signal’s CommanderOne platform throughout the United States and Canada.
In the most comprehensive study ever undertaken of forecast accuracy, AccuWeather was overwhelmingly confirmed as the most accurate source of weather forecasts and warnings in the U.S. and everywhere in the world. The independent analysis of 30 million weather forecasts by industry tracker ForecastWatch concluded that AccuWeather had the highest level of forecast accuracy in forecasts of temperature, precipitation and wind.
AccuWeather is dedicated to providing the best weather forecasts available with Superior Accuracy in a way that is seamless and secure. We are pleased to launch this update to address issues surrounding the Reveal Mobile SDK, which has now been removed.
Despite stories to the contrary from sources not connected to the actual information, if a user opts out of location tracking on AccuWeather, no GPS coordinates are collected or passed without further opt-in permission from the user. Other data, such as Wi-Fi network information that is not user information, was for a short period available on the Reveal SDK, but was unused by AccuWeather. In fact, AccuWeather was unaware the data was available to it. Accordingly, at no point was the data used by AccuWeather for any purpose. AccuWeather and Reveal Mobile are committed to following the standards and best practices of the industry. We also recognize this is a quickly evolving field and what is best practice one day may change the next. Accordingly, we work to update our practices regularly.
AccuWeather, the global leader in weather information, digital media and big data, today announced that Eric Danetz, former Senior Vice President and General Manager, Time Inc., has joined its Senior Executive Team as Global Chief Revenue Officer. Danetz will oversee all aspects of AccuWeather’s revenue-generating products and services, and unify the sales structure internally for all AccuWeather business units, including digital and traditional media as well as AccuWeather Enterprise Solutions’ business-to-business services. Danetz joins other significant recent additions including Senior Vice President of Sales Bill McGarry, former Chief Revenue Officer at The Daily Beast, and Advertising Sales Director Deirdre Daly-Markowski, former Executive Director of Digital at Hearst.
AccuWeather, the global leader in weather information and digital media, has announced the launch of AccuWeather for Facebook Messenger. The AI-powered weather assistant handles plain-language questions from users and provides easy weather answers and localized forecasts with Superior Accuracy.
AccuWeather, the global leader in weather information and digital media, has announced the launch of a new partnership with Comprendi, an award-winning leader in contextual social advertising delivering real-time ad personalization based on social chatter, sports news, financial market information, and weather forecasts with Superior Accuracy. AccuWeather will provide access to over 40 proprietary weather data and algorithms including Real Feel Temperature and Allergy, Migraine, Driving, and Lawn & Garden forecasts which can be used by advertisers to reach audiences in the locations and at the times weather conditions and other factors are relevant for possible purchase decisions and interests. These unique algorithms remove the requirement to geo-target to specific locations. This targeting delivers ads only to locations that are being affected by these proprietary weather factors.
AccuWeather, the global leader in weather information and digital media, today announced the worldwide launch of the new AccuWeather API Developer Portal, providing turnkey package options to accelerate developers' access to the most accurate, detailed global weather forecasts and warnings available exclusively from AccuWeather.
AccuWeather, the global leader in weather information and digital media, has announced the appointment of Bill McGarry as Vice President of Sales.
AccuWeather, the global leader in weather information and digital media, continues to strengthen its mission of saving lives, protecting property, and helping people prosper through AccuWeather Ready – the year-round weather preparedness program that focuses on keeping people informed and safe. Raising educational awareness during National Safety Month, new AccuWeather Ready safety information is now available at www.AccuWeather.com/Ready to prepare for intense heat, lightning, beach hazards, and flooding prior to Summer travel, events, and activities.