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AccuWeather Announces Expanded Network of Local AccuWeather Channel Affiliates

April 16, 2009; 4:51 AM
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STATE COLLEGE, PA - April 16, 2009 - AccuWeather, Inc. (www.accuweather.com) announces that The Local AccuWeather Channel is now on-air in over 80 DMAs. The growing list of stations delivering the 24x7 entertaining weather channel are comprised of affiliates from all major networks, including ABC, CBS, FOX and NBC. The channel provides complete program content for linear, Internet television and VOD services and is available to only one broadcast station in a market.

The Local AccuWeather Channel is a turnkey, fully-automated system that empowers stations to leverage the content viewers value most - accurate, entertaining local weather and news. The Local AccuWeather Channel includes 24x7 feeds of engaging national, regional and local forecasts, travel forecasts and delays, sports weather, compelling breaking and severe weather news, and entertaining weather lifestyle and feature programs produced and provided by AccuWeather. Stations may choose the entire line-up of AccuWeather programming or a partial list, which they supplement with their own locally-produced news and weather programs.

The Channel has helped stations promote their brand and build credibility within their market by providing an accurate, reliable source for weather information. "In Seattle, you cannot be number one [in news] unless you're number one in weather," states Pam Pearson, Vice president and General Manager at KCPQ-TV in Seattle-Tacoma, WA, "Now [with our Local AccuWeather Channel] we will stay number one in weather."

The Channel has also assisted stations in generating new advertising revenue. "We have had such great success with The Channel because we believe in it. We have a lot of automotive and restaurant [advertising]," states Michelle Montague, National Sales Manager at WHIO-TV in Dayton, OH, "We also have attorneys, schools [universities] and tutoring centers. The biggest [source of revenue] is automotive."

Air checks from The Local AccuWeather Channel may be viewed at AccuWeather's NAB Booth C8318. About AccuWeather, Inc. and AccuWeather.com AccuWeather, Empowering You to Be the Best™, provides content, technology and solutions to broadcasters, networks, cable operators, IPTV and ITV providers, and telecommunications carriers. A global multimedia weather information source, AccuWeather also delivers a portfolio of customized products and services to business, government, and institutions. Visit www.accuweather.com for more information.

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