STATE COLLEGE, PA - April 16, 2009 - AccuWeather, Inc. (www.accuweather.com) announces that The Local AccuWeather Channel is now on-air in over 80 DMAs. The growing list of stations delivering the 24x7 entertaining weather channel are comprised of affiliates from all major networks, including ABC, CBS, FOX and NBC. The channel provides complete program content for linear, Internet television and VOD services and is available to only one broadcast station in a market.
The Local AccuWeather Channel is a turnkey, fully-automated system that empowers stations to leverage the content viewers value most - accurate, entertaining local weather and news. The Local AccuWeather Channel includes 24x7 feeds of engaging national, regional and local forecasts, travel forecasts and delays, sports weather, compelling breaking and severe weather news, and entertaining weather lifestyle and feature programs produced and provided by AccuWeather. Stations may choose the entire line-up of AccuWeather programming or a partial list, which they supplement with their own locally-produced news and weather programs.
The Channel has helped stations promote their brand and build credibility within their market by providing an accurate, reliable source for weather information. "In Seattle, you cannot be number one [in news] unless you're number one in weather," states Pam Pearson, Vice president and General Manager at KCPQ-TV in Seattle-Tacoma, WA, "Now [with our Local AccuWeather Channel] we will stay number one in weather."
The Channel has also assisted stations in generating new advertising revenue. "We have had such great success with The Channel because we believe in it. We have a lot of automotive and restaurant [advertising]," states Michelle Montague, National Sales Manager at WHIO-TV in Dayton, OH, "We also have attorneys, schools [universities] and tutoring centers. The biggest [source of revenue] is automotive."
Air checks from The Local AccuWeather Channel may be viewed at AccuWeather's NAB Booth C8318. About AccuWeather, Inc. and AccuWeather.com AccuWeather, Empowering You to Be the Best™, provides content, technology and solutions to broadcasters, networks, cable operators, IPTV and ITV providers, and telecommunications carriers. A global multimedia weather information source, AccuWeather also delivers a portfolio of customized products and services to business, government, and institutions. Visit www.accuweather.com for more information.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that Federal Signal Corporation (NYSE: FSS) has signed a patent licensing agreement that gives Federal Signal the right to use nine (9) of AccuWeather’s unique technology patents. AccuWeather has developed exclusive patented technologies to provide map-based weather alerting and polygon activation technologies through Federal Signal’s CommanderOne platform. The integration enhances community safety by providing real-time NOAA weather alerts to Federal Signal’s CommanderOne platform throughout the United States and Canada.
In the most comprehensive study ever undertaken of forecast accuracy, AccuWeather was overwhelmingly confirmed as the most accurate source of weather forecasts and warnings in the U.S. and everywhere in the world. The independent analysis of 30 million weather forecasts by industry tracker ForecastWatch concluded that AccuWeather had the highest level of forecast accuracy in forecasts of temperature, precipitation and wind.
AccuWeather is dedicated to providing the best weather forecasts available with Superior Accuracy in a way that is seamless and secure. We are pleased to launch this update to address issues surrounding the Reveal Mobile SDK, which has now been removed.
Despite stories to the contrary from sources not connected to the actual information, if a user opts out of location tracking on AccuWeather, no GPS coordinates are collected or passed without further opt-in permission from the user. Other data, such as Wi-Fi network information that is not user information, was for a short period available on the Reveal SDK, but was unused by AccuWeather. In fact, AccuWeather was unaware the data was available to it. Accordingly, at no point was the data used by AccuWeather for any purpose. AccuWeather and Reveal Mobile are committed to following the standards and best practices of the industry. We also recognize this is a quickly evolving field and what is best practice one day may change the next. Accordingly, we work to update our practices regularly.
AccuWeather, the global leader in weather information, digital media and big data, today announced that Eric Danetz, former Senior Vice President and General Manager, Time Inc., has joined its Senior Executive Team as Global Chief Revenue Officer. Danetz will oversee all aspects of AccuWeather’s revenue-generating products and services, and unify the sales structure internally for all AccuWeather business units, including digital and traditional media as well as AccuWeather Enterprise Solutions’ business-to-business services. Danetz joins other significant recent additions including Senior Vice President of Sales Bill McGarry, former Chief Revenue Officer at The Daily Beast, and Advertising Sales Director Deirdre Daly-Markowski, former Executive Director of Digital at Hearst.
AccuWeather, the global leader in weather information and digital media, has announced the launch of AccuWeather for Facebook Messenger. The AI-powered weather assistant handles plain-language questions from users and provides easy weather answers and localized forecasts with Superior Accuracy.
AccuWeather, the global leader in weather information and digital media, has announced the launch of a new partnership with Comprendi, an award-winning leader in contextual social advertising delivering real-time ad personalization based on social chatter, sports news, financial market information, and weather forecasts with Superior Accuracy. AccuWeather will provide access to over 40 proprietary weather data and algorithms including Real Feel Temperature and Allergy, Migraine, Driving, and Lawn & Garden forecasts which can be used by advertisers to reach audiences in the locations and at the times weather conditions and other factors are relevant for possible purchase decisions and interests. These unique algorithms remove the requirement to geo-target to specific locations. This targeting delivers ads only to locations that are being affected by these proprietary weather factors.
AccuWeather, the global leader in weather information and digital media, today announced the worldwide launch of the new AccuWeather API Developer Portal, providing turnkey package options to accelerate developers' access to the most accurate, detailed global weather forecasts and warnings available exclusively from AccuWeather.
AccuWeather, the global leader in weather information and digital media, has announced the appointment of Bill McGarry as Vice President of Sales.
AccuWeather, the global leader in weather information and digital media, continues to strengthen its mission of saving lives, protecting property, and helping people prosper through AccuWeather Ready – the year-round weather preparedness program that focuses on keeping people informed and safe. Raising educational awareness during National Safety Month, new AccuWeather Ready safety information is now available at www.AccuWeather.com/Ready to prepare for intense heat, lightning, beach hazards, and flooding prior to Summer travel, events, and activities.