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AccuWeather.com, Respario Partner to Deliver Audience-Building Weather-and-Health Content

February 22, 2010; 5:22 AM
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STATE COLLEGE, PA - February 22, 2010 - AccuWeather.com, the World's Weather Authority®, announced today their partnership with Respario Digital Advertising Group to provide AccuWeather.com's content for digital signage. The collaboration gives Respario's customers access to AccuWeather.com's compelling real-time weather, health and news content delivered to their digital signage networks. The most recent deployment of the AccuWeather.com content is on Cardinal Health's Pharmacy Health Network™.

AccuWeather.com and Respario are offering content modules designed to attract viewers to digital signage screens within the Pharmacy Health Network™. This retail pharmacy digital signage network provides advertisers with access to millions of health-conscious consumers each month at pharmacies nationwide.

"AccuWeather.com's content attracts and retains customers' attention because it helps those who are waiting for prescriptions make proper choices when it comes to their healthcare needs," said Scott Homan, Expert Senior Meteorologist and Executive Director of out-of-home media for AccuWeather.com. "Partnering with Respario has allowed relevant messaging to be deployed in places where it can really make a difference for consumers and advertisers alike."

The modules feature AccuWeather.com's highly localized, accurate, reliable, and quality-controlled weather forecasts for more than 2.7 million locations worldwide. Available in a variety of customizable formats and multiple delivery methods to accommodate all major display platforms, AccuWeather.com's content is fully licensed for digital signage applications.

Respario manages state-of-the-art technology, content design and creation services, turnkey project management, and measurement services to launch digital signage networks. Combined with AccuWeather.com's content, this strategic partnership allows them to provide a robust solution to digital signage networks and to reach consumers with dynamic content in pharmacies at the point-of-influence.

About AccuWeather, Inc. and AccuWeather.com AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations and washingtonpost.com. Visit www.accuweather.com for more information.

About Respario Based in Addison (Dallas), TX, Respario Digital Advertising Group manages the technology, content, and project management components required to effectively and efficiently launch digital signage networks. With a focus on the customer experience, Respario designs and sources content and programming that is engaging, educational, and provides a return on investment through advertising at the point-ofinfluence. The Respario portfolio of products and services include an in-house state-of-the-art digital signage network operations center, turnkey project management, specification and procurement of technology, media design, content aggregation, and advertising sales. Respario has garnered the attention of a diverse base of companies in several vertical markets including healthcare and retail. For more information, please visit www.digitaladgroup.com

About Cardinal Health Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is an $87 billion, global company serving the health care industry with products and services that help hospitals, physician offices and pharmacies reduce costs, improve safety, productivity and profitability, and deliver better care to patients. With a focus on making supply chains more efficient, reducing hospital-acquired infections and breaking the cycle of harmful medication errors, Cardinal Health develops market leading technologies, including Alaris® IV pumps, Pyxis® automated dispensing systems, MedMined™ infection surveillance services and the CareFusion™ patient identification system. The company also manufactures medical and surgical products and is one of the largest distributors of pharmaceuticals and medical supplies worldwide. Ranked No. 19 on the Fortune 500, Cardinal Health employs more than 40,000 people on five continents. More information about the company may be found at cardinalhealth.com.

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