Amobee PULSE for Publishers powers distribution of AccuWeather's global mobile advertising inventory
SINGAPORE, Singapore and REDWOOD CITY, California - April 25, 2012 - Amobee, the company defining mobile advertising, and AccuWeather, the world's leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.
AccuWeather is an innovator in mobile advertising by making its mobile inventory, mobile applications and mobile web highly contextual by providing over 100 weather, lifestyle and location attributes for advertisers to choose from. Attributes range from daily high/low temperatures, to the Dust and Dander Index, Flu Index, and Jogging and Skiing Forecasts. With AccuWeather's unique mobile inventory, advertisers have the advantage of reaching their desired audience to achieve outstanding results.
"Weather is one of the most popular downloaded and searched topics across all mobile devices in the world," said Jim Candor, Executive Vice President and Chief Business Officer, Digital Media, from AccuWeather. "Working with Amobee is enabling us to offer large brands and agencies powerful advertising opportunities to target the most premium audiences on a global scale."
"AccuWeather recognizes the unique advantage and assets they have to be a major driver in the growth of the mobile advertising industry," said Trevor Healy, Amobee CEO. "Amobee is the only mobile advertising platform for the big guys, connecting highly attributed mobile inventory with the most appropriate ads. This is the kind of advertising the Mad Men dreamed of!"
About AccuWeather, Inc. and AccuWeather.com Every day nearly half a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides the most accurate and detailed hourly forecasts for every location where people live and work worldwide (more than 2.7 million locations), with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, and smart TVs and appliances, as well as on radio and television and in newspapers. Founded in 1962 by Dr. Joel N. Myers - recognized as one of the top 528 entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 50,000 third-party websites, including The Wall Street Journal, CBS News, and The New York Times. About Amobee Amobee, the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.
AccuWeather, the largest and fastest growing source of weather forecasts and warnings with Superior Accuracy as well as the global leader of digital media and big data, today announced a Mosquito Zika Risk Index on AccuWeather.com and AccuWeather iOS apps. Availability on the AccuWeather app for Android will follow soon.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings with Superior Accuracy, has announced it is responding to the extraordinary 2017 hurricane season, with a companywide effort to help victims impacted by Hurricane Maria. The company has made arrangements to adopt the town of Patillas, Puerto Rico, a remote village located in the southern part of the island, as a focus for AccuWeather’s “Rays of Hope” community service initiative.
AccuWeather is pleased to announce that Barry Lee Myers, Chief Executive Officer and member of the AccuWeather Board of Directors, has been listed by President Trump, in an intent to nominate announcement, to serve as Under Secretary of Commerce for Oceans and Atmosphere and Administrator of the National Oceanic and Atmospheric Administration (NOAA).
AccuWeather, the world’s largest and fastest growing source of weather forecasts and warnings with Superior Accuracy as well as the global leader in digital media and big data, today announced a new data milestone of exceeding 30 billion data requests daily, demonstrating that a growing number of people and businesses around the world trust and rely on AccuWeather to save lives, reduce bodily harm, protect property and help them get more from their day.
AccuWeather, the largest and fastest growing source of weather forecasts and warnings with Superior Accuracy worldwide and the global leader of digital media and big data, today announced it is celebrating 55 years of innovation and contributions to the advancement of commercial meteorology. The company held an anniversary celebration at its Global Weather Center headquarters in State College, Pennsylvania Thursday, which included the participation of elected officials, business leaders, members of the meteorological community, AccuWeather staff, and other distinguished guests.
Extreme football fans, take note. AccuWeather, the world’s largest and fastest growing source of weather forecasts and warnings with Superior Accuracy, as well as the global leader in digital media and big data, today announced it is kicking the pro and college football seasons into high gear by introducing the first-ever quarter-by-quarter football forecasts to be published weekly in the news menu section of its AccuWeather.com website.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that Federal Signal Corporation (NYSE: FSS) has signed a patent licensing agreement that gives Federal Signal the right to use nine (9) of AccuWeather’s unique technology patents. AccuWeather has developed exclusive patented technologies to provide map-based weather alerting and polygon activation technologies through Federal Signal’s CommanderOne platform. The integration enhances community safety by providing real-time NOAA weather alerts to Federal Signal’s CommanderOne platform throughout the United States and Canada.
In the most comprehensive study ever undertaken of forecast accuracy, AccuWeather was overwhelmingly confirmed as the most accurate source of weather forecasts and warnings in the U.S. and everywhere in the world. The independent analysis of 30 million weather forecasts by industry tracker ForecastWatch concluded that AccuWeather had the highest level of forecast accuracy in forecasts of temperature, precipitation and wind.
AccuWeather is dedicated to providing the best weather forecasts available with Superior Accuracy in a way that is seamless and secure. We are pleased to launch this update to address issues surrounding the Reveal Mobile SDK, which has now been removed.
Despite stories to the contrary from sources not connected to the actual information, if a user opts out of location tracking on AccuWeather, no GPS coordinates are collected or passed without further opt-in permission from the user. Other data, such as Wi-Fi network information that is not user information, was for a short period available on the Reveal SDK, but was unused by AccuWeather. In fact, AccuWeather was unaware the data was available to it. Accordingly, at no point was the data used by AccuWeather for any purpose. AccuWeather and Reveal Mobile are committed to following the standards and best practices of the industry. We also recognize this is a quickly evolving field and what is best practice one day may change the next. Accordingly, we work to update our practices regularly.