STATE COLLEGE, PA - February 18, 2012 - Industry-leading Digital Out-Of-Home companies are turning to AccuWeather for the demonstrated drawing power of weather content that attracts and engages viewers and holds their attention for key advertising messages.
"We're confident that the attention-getting weather, from a reliable brand like AccuWeather, is helping us grow our audience," said David Leider, CEO of Gas Station TV.
Similarly, Ian Stone, President and Chief Experience Officer from Respario Digital Advertising Group stated, "Weather is a key component of our in-store digital signage program and the AccuWeather platform helps us achieve our goals of customized programming to each of our 850 locations. Being associated with AccuWeather has helped our network gain credibility with advertisers and our location owners."
"AccuWeather.com is thrilled to be partnering with recognized leaders in the Digital Out-Of-Home space. We are confident that the content we provide will attract and retain the attention of viewers because it is created with their specific interest in mind" said Scott Homan, Executive Director of Out-Of-Home Media for AccuWeather. "These partnerships help to target and deploy our relevant messaging to audiences in venues where it is the most relevant and can really make a difference for consumers and advertisers alike."
The modules feature AccuWeather.com's highly localized, accurate, reliable, and qualitycontrolled weather forecasts for more than 2.7 million locations worldwide. Available in a variety of customizable formats and multiple delivery methods to accommodate all major display platforms, AccuWeather's content is fully licensed for digital signage applications.
AccuWeather's content for digital signage can be seen at AccuWeather's DSE Booth #936 in Las Vegas, NV February 27th and 28th.
About AccuWeather, Inc., and AccuWeather.com
Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
John Dokes, Global Chief Marketing Officer of AccuWeather and General Manager of the AccuWeather Network, has been selected for Savoy magazine’s annual, prestigious list of the Most Influential Blacks in Corporate America 2018.
The world's largest, fastest-growing and most trusted provider of weather forecasts and warnings wants you "AccuWeather Ready" for spring weather conditions. Throughout the spring season, AccuWeather is providing life-saving safety information that can help you prepare for possible tornadoes, flooding and more.
AccuWeather, known for its Superior Accuracy and the world’s fastest-growing provider of weather forecasts and warnings, and a global leader in digital media, today announced that Mike Smith, Senior Vice President and Chief Innovation Executive, will retire on March 31.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings with Superior Accuracy(tm) as well as a global leader of digital media and weather-related big data, celebrates and honors women in science, technology, engineering, and mathematics (STEM) fields every day. Throughout the month of March, AccuWeather, an innovator and leader in STEM disciplines, plans a special series of initiatives and activities in solidarity with #DressforSTEM on Pi Day Wednesday, March 14th.
As mobile technology leaders gather in Barcelona, Spain, for the Mobile World Congress (MWC) from February 26 to March 1, AccuWeather--the world's fastest-growing provider of weather forecasts and warnings and a global leader in digital media and weather-related big data--is highlighting its innovative, user-focused approach to introducing new features to its award-winning mobile apps for iOS and Android.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings with Superior Accuracy, as well as a global leader of digital media and weather-related big data, today announced that it has tapped Brian Baker as Vice President, Product Experience, a new role that will lead the user experience and visual design for AccuWeather’s portfolio of consumer and enterprise products.
The rare snowstorm which hit northern France and brought significant impacts to Paris, including the shut down of much of the city, was a surprise for many residents and businesses. Consumers and enterprises using AccuWeather however, knew as early as Sunday, February 4th that snow accumulations would cause issues, including packed snow and slippery roads, significant flight delays, and business closures.
AccuWeather CEO Barry Lee Myers was included on Pennsylvania Business Central's just released "Top 100" list of business leaders for 2017. The annual list, which can be seen at PABusinessCentral.com, celebrates business leaders in Pennsylvania and their contributions to business and economic development as well as their impact on their own organization and communities.
AccuWeather has further reviewed recent National Weather Service statements related to the miscoded NWS tsunami warning of February 6, and stands by its original conclusion. It seems clear that the NWS codes were the problem.
This morning AccuWeather passed on a National Weather Service Tsunami Warning that was intended by the NWS to be a test but was miscoded by the NWS as a real warning. AccuWeather has the most sophisticated system for passing on NWS tsunami warnings based on a complete computer scan of the codes used by the NWS. While the words “TEST” were in the header, the actual codes read by computers used coding for real warning, indicating it was a real warning.