Amobee PULSE for Publishers powers distribution of AccuWeather's global mobile advertising inventory
SINGAPORE, Singapore and REDWOOD CITY, California - April 25, 2012 - Amobee, the company defining mobile advertising, and AccuWeather, the world's leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.
AccuWeather is an innovator in mobile advertising by making its mobile inventory, mobile applications and mobile web highly contextual by providing over 100 weather, lifestyle and location attributes for advertisers to choose from. Attributes range from daily high/low temperatures, to the Dust and Dander Index, Flu Index, and Jogging and Skiing Forecasts. With AccuWeather's unique mobile inventory, advertisers have the advantage of reaching their desired audience to achieve outstanding results.
"Weather is one of the most popular downloaded and searched topics across all mobile devices in the world," said Jim Candor, Executive Vice President and Chief Business Officer, Digital Media, from AccuWeather. "Working with Amobee is enabling us to offer large brands and agencies powerful advertising opportunities to target the most premium audiences on a global scale."
"AccuWeather recognizes the unique advantage and assets they have to be a major driver in the growth of the mobile advertising industry," said Trevor Healy, Amobee CEO. "Amobee is the only mobile advertising platform for the big guys, connecting highly attributed mobile inventory with the most appropriate ads. This is the kind of advertising the Mad Men dreamed of!"
About AccuWeather, Inc. and AccuWeather.com Every day nearly half a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides the most accurate and detailed hourly forecasts for every location where people live and work worldwide (more than 2.7 million locations), with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, and smart TVs and appliances, as well as on radio and television and in newspapers. Founded in 1962 by Dr. Joel N. Myers - recognized as one of the top 528 entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 50,000 third-party websites, including The Wall Street Journal, CBS News, and The New York Times. About Amobee Amobee, the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.
AccuWeather, the world'S largest, fastest-growing and most trusted source of weather forecasts and warnings and a global leader in weather-related big data and analytics, today announced a 2017 holiday sales forecast that exceeds National Retail Federation (NRF) estimates by as much as $4 billion. Nearly $2 billion of AccuWeather's projected increase is directly attributable to AccuWeather forecasts of weather conditions that other retail sales forecasts may not be taking into account.
AccuWeather, the largest and fastest growing source of weather forecasts and warnings as well as a global leader of digital media and weather-related big data, today announced an agreement with the Biocomplexity Institute of Virginia Tech.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings as well as a global leader of digital media and weather-related big data, today announced that Kurt Fulepp has joined its leadership team as Chief Product Officer. Fulepp brings more than a decade of experience as a digital product executive in multiplatform storytelling, product management, content commercialization and cross-platform brand development. He most recently served as Vice President and Digital General Manager of News and Business at Time, Inc.
By providing the most accurate forecasts and warnings, AccuWeather helps save more lives, keeps more people safe, and helps companies plan more effectively in all weather conditions. The AccuWeather Ready initiative takes this commitment even further by providing weather preparedness updates and tools when they matter the most, personalizing the weather so people can improve their lives. As temperatures drop, visit AccuWeather Ready to prepare for what the season has in store.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings as well as a global leader of digital media and weather-related big data, today announced that attorney Marc Lemberg has joined its leadership team as General Counsel and Chief Legal Officer. Lemberg is former Vice President and Associate General Counsel and Vice President, Strategy and Mergers and Acquisitions, for Tyco International.
In an acknowledgment of his legacy of leadership and philanthropy at The Pennsylvania State University and in Central Pennsylvania, AccuWeather Founder, President and Chairman Dr. Joel N. Myers will be honored at the 41st Annual Renaissance Fund Dinner. The dinner will raise critical scholarship funding for the Dr. Joel N. Myers and Family Renaissance Scholarship Fund, designated for exceptional students with financial challenges who would not otherwise have the opportunity to attend such a preeminent institution of higher learning. The event will be held Wednesday, November 29th at the Penn Stater Hotel and Conference Center in State College.
AccuWeather, the largest and fastest growing source of weather forecasts and warnings as well as a global leader of digital media and weather-related big data, has announced the promotion of Jonathan Porter to Vice President of Business Services and General Manager of Enterprise Solutions. Porter, a member of AccuWeather’s executive team, previously served as Vice President of Innovation and Development.
AccuWeather, a global leader in weather forecasts and warnings, is sending a team of employees to Puerto Rico November 5-8 to distribute urgently needed items to people in the town of Patillas, who are dealing with the impact of Hurricane Maria. The trip is intended to ensure that desperately needed aid gets directly into the hands of people hit hard by this year’s extraordinary hurricane season.
AccuWeather, the largest and fastest growing source of weather forecasts and warnings with Superior Accuracy as well as the global leader of digital media and big data, today announced a Mosquito Zika Risk Index on AccuWeather.com and AccuWeather iOS apps. Availability on the AccuWeather app for Android will follow soon.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings with Superior Accuracy, has announced it is responding to the extraordinary 2017 hurricane season, with a companywide effort to help victims impacted by Hurricane Maria. The company has made arrangements to adopt the town of Patillas, Puerto Rico, a remote village located in the southern part of the island, as a focus for AccuWeather’s “Rays of Hope” community service initiative.