STATE COLLEGE, Pa. October 25, 2010 - AccuWeather, the world's leading multimedia weather information source, and O2 Media, Inc., pioneers in the Branded Entertainment industry, today announce their partnership to provide daily weather forecasts for 'The Balancing Act,' a national morning television show airing on Lifetime Television.
Produced by O2 Media, 'The Balancing Act' focuses on health and lifestyle content for women. The weather video segments, delivered by AccuWeather Meteorologist, Mark Mancuso, focus on national weather conditions and how the weather impacts life choices, such as health and travel.
"We felt our audience of highly desirable consumers will tune in regularly and stay engaged for the most accurate, informative and entertaining national weather forecast," said Debra Rondinella, Senior Vice President and General Manager at O2 Media, Inc. "AccuWeather offered a low cost, innovative television format that tied directly into our integrated branded campaigns and additionally will allow viewers to receive key messages adjacent to the forecast. With live daily feeds, we have a unique edge of relevance to our viewers."
"The Balancing Act's educational and engaging content is a natural fit for our informative and dynamic weather broadcasts," said Ken Reeves, Vice President and General Manager of the AccuWeather Television Network. "Millions of people rely on AccuWeather's forecasts every day so that they can plan their daily and future activities. Offering our forecasts through network television helps meet the public's demand for accurate and timely weather information." 'The Balancing Act' airs Monday-Friday on Lifetime Television at 7:00-8:00am (ET/PT).
About The Balancing Act The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America's premier morning show that's about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit www.TheBalancingAct.com. About O2 Media O2 Media, Inc. is a fully integrated television production and marketing firm with core focus on developing branded entertainment, direct response marketing, and interactive marketing. O2 Media is the only Branded Entertainment organization to have TV network relationships that fully integrate their shows (The Balancing Act and Designing Spaces) into the networks' programming grid. As the elite producers of Brandutainment, O2 has worked with over 8,000 companies, and some of the largest brands in America, including: Wal-Mart, P&G, Microsoft and other Branded Entertainment firms like Disney, MTV, Twenty Century Fox and more.
About AccuWeather, Inc. and AccuWeather.com AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content for more than 50,000 third-party Internet sites, including the wallstreetjournal.com, CBS News Mobile, and WABC-TV New York. Visit www.accuweather.com for more information.
AccuWeather, the world'S largest, fastest-growing and most trusted source of weather forecasts and warnings and a global leader in weather-related big data and analytics, today announced a 2017 holiday sales forecast that exceeds National Retail Federation (NRF) estimates by as much as $4 billion. Nearly $2 billion of AccuWeather's projected increase is directly attributable to AccuWeather forecasts of weather conditions that other retail sales forecasts may not be taking into account.
AccuWeather, the largest and fastest growing source of weather forecasts and warnings as well as a global leader of digital media and weather-related big data, today announced an agreement with the Biocomplexity Institute of Virginia Tech.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings as well as a global leader of digital media and weather-related big data, today announced that Kurt Fulepp has joined its leadership team as Chief Product Officer. Fulepp brings more than a decade of experience as a digital product executive in multiplatform storytelling, product management, content commercialization and cross-platform brand development. He most recently served as Vice President and Digital General Manager of News and Business at Time, Inc.
By providing the most accurate forecasts and warnings, AccuWeather helps save more lives, keeps more people safe, and helps companies plan more effectively in all weather conditions. The AccuWeather Ready initiative takes this commitment even further by providing weather preparedness updates and tools when they matter the most, personalizing the weather so people can improve their lives. As temperatures drop, visit AccuWeather Ready to prepare for what the season has in store.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings as well as a global leader of digital media and weather-related big data, today announced that attorney Marc Lemberg has joined its leadership team as General Counsel and Chief Legal Officer. Lemberg is former Vice President and Associate General Counsel and Vice President, Strategy and Mergers and Acquisitions, for Tyco International.
In an acknowledgment of his legacy of leadership and philanthropy at The Pennsylvania State University and in Central Pennsylvania, AccuWeather Founder, President and Chairman Dr. Joel N. Myers will be honored at the 41st Annual Renaissance Fund Dinner. The dinner will raise critical scholarship funding for the Dr. Joel N. Myers and Family Renaissance Scholarship Fund, designated for exceptional students with financial challenges who would not otherwise have the opportunity to attend such a preeminent institution of higher learning. The event will be held Wednesday, November 29th at the Penn Stater Hotel and Conference Center in State College.
AccuWeather, the largest and fastest growing source of weather forecasts and warnings as well as a global leader of digital media and weather-related big data, has announced the promotion of Jonathan Porter to Vice President of Business Services and General Manager of Enterprise Solutions. Porter, a member of AccuWeather’s executive team, previously served as Vice President of Innovation and Development.
AccuWeather, a global leader in weather forecasts and warnings, is sending a team of employees to Puerto Rico November 5-8 to distribute urgently needed items to people in the town of Patillas, who are dealing with the impact of Hurricane Maria. The trip is intended to ensure that desperately needed aid gets directly into the hands of people hit hard by this year’s extraordinary hurricane season.
AccuWeather, the largest and fastest growing source of weather forecasts and warnings with Superior Accuracy as well as the global leader of digital media and big data, today announced a Mosquito Zika Risk Index on AccuWeather.com and AccuWeather iOS apps. Availability on the AccuWeather app for Android will follow soon.
AccuWeather, the largest and fastest-growing source of weather forecasts and warnings with Superior Accuracy, has announced it is responding to the extraordinary 2017 hurricane season, with a companywide effort to help victims impacted by Hurricane Maria. The company has made arrangements to adopt the town of Patillas, Puerto Rico, a remote village located in the southern part of the island, as a focus for AccuWeather’s “Rays of Hope” community service initiative.