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Explosive Growth Drives Launch of New Features for AccuWeather.com Mobile Web Site

April 22, 2008; 5:29 AM
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Traffic Grew Almost 300% between March 2007 and March 2008

(State College, PA - April 22, 2008) - AccuWeather.com® today announced the launch of new features and content for their popular mobile web site. The AccuWeather.com mobile web site has experienced exponential growth since its launch in 2002 and today consistently ranks in the top 15 overall sites in terms of traffic.

"The AccuWeather.com mobile web site is for users who are looking for something better from their wireless weather experience," David Mitchell, Director of Wireless for AccuWeather.com said. "We have experienced tremendous growth over the past year and we're happy to show our appreciation to our audience with fresh content users can't find anywhere else."

Additions to the AccuWeather.com mobile web site include:

- AccuWeather.com's exclusive 15-day forecasts - Hour-by-hour forecasts - Weather news - Blog stories written by AccuWeather.com meteorologists - Local severe weather warnings

In addition to these new content areas, AccuWeather.com continues to offer current conditions, health indices for arthritis, asthma, and more, and the most zoomable, animated radar available on a mobile web site. According to internal mobile web tracking reports, mobile web impressions for AccuWeather.com have increased nearly 300% between March 2007 and March 2008. Nielsen Mobile reports show that AccuWeather.com is in the top two weather brands on the mobile web and in the top mobile web sites overall.

The mobile web site is accessible from most popular web-capable cell phones. To access, users must type www.accuWeather.com into their mobile browsers.

About AccuWeather.com

AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

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