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StoryTeller by AccuWeather Expands Global Audience with Nigeria's World Entertainment TV, Ltd.

June 11, 2014; 6:00 AM
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System will deliver world-class, interactive on-air presentations, social media reports, weather forecasts, and more to West African audiences AccuWeather Global Weather Center, June 13, 2014- AccuWeather, Inc.'s Display Systems and and Services division has just signed a deal with Nigeria's World Entertainment TV Ltd. to install four StoryTeller™ Interactive Touchscreen News Solutions in their network headquarters. The turnkey StoryTeller systems will initially provide the network with the ability to deliver interactive social media commentary and weather forecasts to the network's West African television audience, thanks to proprietary applications created by AccuWeather. Additional applications for delivering interactive presentations on virtually any topic are easily downloaded and implemented, much like those used in tablets and smartphones.

Already in use in television stations across North America, including top twelve U.S. markets, the addition of StoryTeller by AccuWeather Expands Global Audience with Nigeria's World Entertainment TV to its client list marks a significant milestone for the StoryTeller product in reaching a global audience.

"The agreement with World Entertainment TV confirms that StoryTeller meets the needs of networks and newsrooms all over the world. All StoryTeller applications can be customized to any language and any graphics the station chooses. No other system on the market comes close to providing that level of customization with such simplicity," said Ryan Ayres, Vice President of AccuWeather's Display Systems and Services.

"StoryTeller is compelling to global broadcasters not only because of the expanding variety of specialized applications for the broadcast market, but also because of its usability," said Loren Tobia, Vice President of TV Displays and Services Sales for AccuWeather. "The system is designed to respond like a smartphone to the needs of on-air broadcasts, making it a system that virtually every audience can relate to."

StoryTeller is the leading interactive touchscreen solution for the entire newsroom, reaching over 80 million viewers in all top twelve U.S. markets and across the U.S. StoryTeller is uniquely flexible and scalable for a newsroom's rapidly evolving needs, because it allows newsrooms to download and install a wide range of customizable applications for coverage including Crime, Traffic, Social Media, Live Polling, and more. Adding apps to the system is as fast and intuitive as using a smartphone.

AccuWeather, Inc. is the global leader in digital weather information, developing award-winning apps and partnering with all major manufacturers of mobile devices, serving over 5.6 billion data requests every day. There are 1.3 billion AccuWeather branded apps installed on mobile and connected devices worldwide. AccuWeather has applied this digital expertise to develop the StoryTeller Interactive Touchscreen Solution, one of the only tools of its kind that utilizes the highly successful and innovative "Smart Device App Model" to bring every story to life in compelling, interactive, and engaging ways.

For additional information about StoryTeller, call 814-235-8600, or email salesmail@accuweather.com.

About AccuWeather, Inc. and AccuWeather.com Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 72,000 third-party websites.

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