AccuWeather Debuts Rebranded Enterprise Offerings as AccuWeather For Business
AccuWeather Debuts Rebranded Enterprise Offerings as ‘AccuWeather For Business’
New name emphasizes benefits of company's commercial-grade weather intelligence services for all industries
AccuWeather Global Weather Center, June 29, 2020 — Global weather and digital media leader AccuWeather today announced it is officially rebranding AccuWeather Enterprise Solutions, its B2B services division, as “AccuWeather for Business.” The move represents AccuWeather’s continued commitment to provide the most accurate weather warnings, forecasts and intelligence in the most accessible way to businesses worldwide that rely on it. The new brand identity also makes the connection clearer between AccuWeather services consumers trust to plan their lives – including accuweather.com, the AccuWeather app and the AccuWeather Network – and the specialized AccuWeather services that help businesses prepare and thrive.
A diverse global portfolio of clients, including more than half of the Fortune 500, 78 of the Global 100 and thousands of other businesses and government agencies, rely on AccuWeather's weather intelligence, and will continue to do so as AccuWeather expands its impact and base of customers who depend on its unique services. AccuWeather's B2B solutions have helped organizations across industries keep employees and customers safe, while saving millions of dollars with site-specific weather insights and alerts that inform critical decisions such as when to close facilities, halt production, reconfigure transportation networks or change operational tactics. Whether a company is threatened by adverse weather, or facing challenging decisions on addressing natural disasters, AccuWeather for Business' weather tools help them plan efficiently while mitigating risks and liability.
“The global COVID-19 pandemic reinforced the importance of data-driven contingency planning for any kind of emergency. Now, as companies face a long recovery period ahead – and hurricane season– AccuWeather for Business’ tools will be increasingly necessary,” said AccuWeather for Business Vice President and Meteorologist Jonathan Porter. “Businesses face more pressure than ever to seamlessly navigate operational challenges like weather events, and our insights provide clarity and confidence for this decision-making even under the most trying conditions to reduce risks, while increasing operational efficiency and profits. Though there’s often ample time to make business decisions, this is not always the case for weather-related decisions, especially when lives are at risk or millions of dollars are at stake. Customers trust AccuWeather for Business to provide the most accurate and actionable weather insights time and time again in these critical situations."
As just one of many similar examples, Porter said this past weekend, Pocono Raceway benefitted from AccuWeather’s signature SkyGuard warnings when an official public warning indicated a threat of winds in excess of 60 mph and urged people at Pocono Raceway to take shelter. AccuWeather meteorologists accurately predicted high winds would not threaten the racing venue, but lightning strikes were possible.
“We were so grateful to have the accurate advanced notice from AccuWeather specific to our exact location to ensure the safety of our drivers, crews and all working our NASCAR event this past weekend,” said Kevin Henry, Managing Director of Facility Operations at Pocono Raceway.
“This timely warning was a classic example of the additional value AccuWeather provides to us as a business that operates outdoors. The warning gave us the confidence to continue with the race as planned but shelter when the lightning threatened, resulting in a safe and enjoyable experience for all concerned.”
AccuWeather for Business’ array of tools includes the patented SkyGuard severe weather warnings, which provide proactive, site-specific notifications with double the advance notice time of other sources and routinely deliver life-saving alerts when no warnings are issued from any other source; historical data with over 300 metrics; business analytics grounded in AccuWeather’s big data API; and proprietary GIS layers that can be easily integrated into existing operations platforms.
Access 24/7 is also available to AccuWeather’s team of more than 100 expert meteorologists, who are available by phone for individualized consultation, especially during times of need, providing up-to-the-minute trusted insights and enabling customers to make the best decisions when severe weather threatens.
AccuWeather For Business’ Web Portal supports organizations before, during, and after disaster strikes with an array of global weather hazard and risk mitigation tools and easily customizable reports showing assets most at risk from impactful weather. This robust and reliable situational awareness tool provides instant access to live lightning strikes, local storm reports, and high-resolution Doppler radar, all in relation to company assets. In addition, the SkyGuard Mobile App offers clients a centralized way to protect people and property from any location. Available on iOS and Android, this companion application seamlessly syncs with Portal settings, delivering critical weather information and insight via native push notifications. The app features instant delivery of SkyGuard Severe Weather Warnings, lightning tools and live updated radar.
The rebrand to AccuWeather for Business also comes as AccuWeather has been nationally mobilizing its enterprise services to support hospitals battling the COVID-19 pandemic.
Since the pandemic’s onset, AccuWeather for Business worked with hundreds of hospitals and healthcare agencies nationwide to provide customized weather intelligence at no cost, helping these systems prepare and respond to severe weather threats posed to temporary outdoor facilities. AccuWeather donated a specialized version of SkyGuard to medical facilities to warn against the threat of lightning, wind gusts, flash flooding and tornadoes impacting temporary sites. With over 500 sites registering for the free service in 41 states, AccuWeather issued more than 6,200 severe weather warnings during the very active spring tornado and early tropical storm seasons during April and May, keeping vulnerable and exposed healthcare workers, their patients, and equipment protected from weather threats.
Said Porter, "AccuWeather’s core commitment is saving lives, and we had a responsibility to pitch in and help how we could during this devastating crisis. By applying our enterprise expertise to outdoor sites, we are protecting our frontline healthcare heroes and the patients they serve. The positive feedback we’ve heard from hospitals involved in the program reinforced our mission to support organizations with a gold standard in weather insights and highlighted how critical weather intelligence can be for operational planning."
About AccuWeather, Inc. and accuweather.com — AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through digital media properties, such as accuweather.com and mobile, as well as radio, television, newspapers, and the 24/7 AccuWeather Network channel. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features available free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™. Furthermore, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally. Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.”
Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.
AccuWeather, RealFeel, RealFeel Shade, WinterCast, and MinuteCast are all registered trademarks of AccuWeather, Inc. AccuWeather RealFeel Temperature, AccuWeatherIQ, AccuWeather RealImpact, AccuWeather RI, AccuWeather MinuteCast, AccuWeather Network, Minute by Minute and Superior Accuracy are all trademarks of AccuWeather, Inc. All other trademarks, product names and logos are the property of their respective owners.
The AccuWeather app for Android phone and tablet users is free at the Google Play store. The AccuWeather iOS app is free at www.AppStore.com. Visit accuweather.com for additional information.
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