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  • AccuWeather taps former Time Inc. Executive to lead rapidly growing multiplatform global sales organization

    8/14/2017 12:51:28 PM

    AccuWeather, the global leader in weather information, digital media and big data, today announced that Eric Danetz, former Senior Vice President and General Manager, Time Inc., has joined its Senior Executive Team as Global Chief Revenue Officer. Danetz will oversee all aspects of AccuWeather’s revenue-generating products and services, and unify the sales structure internally for all AccuWeather business units, including digital and traditional media as well as AccuWeather Enterprise Solutions’ business-to-business services. Danetz joins other significant recent additions including Senior Vice President of Sales Bill McGarry, former Chief Revenue Officer at The Daily Beast, and Advertising Sales Director Deirdre Daly-Markowski, former Executive Director of Digital at Hearst.

  • AccuWeather Introduces Plain Language AI Weather Bot for Facebook Messenger

    7/18/2017 9:41:02 AM

    AccuWeather, the global leader in weather information and digital media, has announced the launch of AccuWeather for Facebook Messenger. The AI-powered weather assistant handles plain-language questions from users and provides easy weather answers and localized forecasts with Superior Accuracy.

  • AccuWeather Partners with Comprendi to Bring Targeted Contextual Advertising to Social Media Users

    6/28/2017 12:51:15 PM

    AccuWeather, the global leader in weather information and digital media, has announced the launch of a new partnership with Comprendi, an award-winning leader in contextual social advertising delivering real-time ad personalization based on social chatter, sports news, financial market information, and weather forecasts with Superior Accuracy. AccuWeather will provide access to over 40 proprietary weather data and algorithms including Real Feel Temperature and Allergy, Migraine, Driving, and Lawn & Garden forecasts which can be used by advertisers to reach audiences in the locations and at the times weather conditions and other factors are relevant for possible purchase decisions and interests. These unique algorithms remove the requirement to geo-target to specific locations. This targeting delivers ads only to locations that are being affected by these proprietary weather factors.

  • AccuWeather Provides Critical New Summer Preparedness Information During National Safety Month

    6/1/2017 7:57:32 AM

    AccuWeather, the global leader in weather information and digital media, continues to strengthen its mission of saving lives, protecting property, and helping people prosper through AccuWeather Ready – the year-round weather preparedness program that focuses on keeping people informed and safe. Raising educational awareness during National Safety Month, new AccuWeather Ready safety information is now available at www.AccuWeather.com/Ready to prepare for intense heat, lightning, beach hazards, and flooding prior to Summer travel, events, and activities.

  • AccuWeather Expands Global Reach with Android TV App Launch

    5/25/2017 6:57:53 AM

    AccuWeather, the global leader in weather information and digital media, today announced the launch of the new AccuWeather app for Android TV. The highly customizable app delivers a unique, interactive weather experience to Android TV viewers and further expands AccuWeather’s cross-platform reach, as users rely on AccuWeather’s Superior Accuracy(TM) across devices and locations worldwide.

  • Swirl and AccuWeather Partnership Brings Real-Time Weather Targeting to Indoor Mobile Location Marketing for the First Time

    5/10/2017 6:26:47 AM

    Swirl Networks, Inc., the leading Mobile Presence Marketing platform provider and AccuWeather, the global leader in weather information and digital media, today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting capabilities to indoor mobile location marketing. Retail marketers using the Swirl platform can now access AccuWeather's comprehensive data sets, providing the most accurate, actionable weather data available worldwide, to tailor and trigger in-store mobile experiences based on a shopper’s local weather conditions. With this new integration, Swirl becomes the first and only mobile marketing platform to offer targeting based on both weather and indoor location