STATE COLLEGE, PA - February 21, 2012 - A cross-platform advertising network with a rated audience of up to 117 million viewers was announced today by AccuWeather. Leveraging the attractive power of AccuWeather-branded weather, the network creates advertising opportunities that break through the noise and reach consumers at work, while shopping, or on the road.
The network combines diverse industry-leading signage networks featuring AccuWeather's compelling content with AccuWeather's own mobile and web properties to create an advertising platform with enormous reach. The network includes AccuWeather's proprietary Weather-Triggered Marketing® and other powerful targeting capabilities.
"AccuWeather content has been proven to attract and retain the attention of viewers across all media because it is created with their specific interests in mind," said Ryan Ayres, Vice President of Display Systems and Service for AccuWeather. "This presents a highly-effective advertising vehicle that reaches audiences in venues where weather is the most relevant and where the credibility created by AccuWeather's superior accuracy enhances the advertising message."
The superior accuracy of AccuWeather forecasts and data create the opportunity for AccuWeather's proprietary Weather-Triggered Marketing. This dynamically displays the best advertisements for each local market, based on changes in weather conditions, forecasts, and lifestyle weather factors such as the Arthritis Pain Forecast™ or pollen forecasts. Advertisements can be run in local markets based on geographic location, time of day and more.
To learn more about AccuWeather's complete portfolio, stop by booth #936 at DSE in Las Vegas, NV February 27th and 28th.
About AccuWeather, Inc., and AccuWeather.com
Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
AccuWeather, Inc., the global leader in digital weather information to media, the public, and business and industry, today announced that it has acquired WeatherBank, Inc., an integrated meteorology company that has been an innovative and mainstay part of the weather industry for over 30 years. WeatherBank provides comprehensive weather databases, patented weather technology, and specialized programming and consulting services across major industries and leading businesses.
AccuWeather, the global leader in weather information and digital media, honors Dr. Alfred K. Blackadar, a leader whose contributions in meteorology have significantly impacted the weather enterprise and lives of many.
AccuWeather, the global leader in weather information and digital media, is pleased to work with Internet.org, a Facebook-led initiative, as it makes a historic first launch in South America providing accessible and affordable internet services to the people of the Republic of Colombia. Free basic services through Facebook's Internet.org app will be available to Tigo Colombia customers.
Dr. Joel N. Myers, Founder, President, and Chairman of AccuWeather, Inc., the global leader in weather information and digital media, was invited to present the Keynote speech at the American Meteorological Society (AMS) Third Symposium on the Weather and Climate Enterprise. In his presentation "Transforming the Weather Enterprise", Dr. Myers, one of the true pioneers in the business and science of meteorology, noted that we have entered an extraordinary age of Transformative Innovation where changes are accelerating and occurring faster than ever before and explained what they will mean for the user and the Weather Enterprise as a whole.
AccuWeather, Inc., the global leader in weather information and digital media, today announced it has launched an update to its iOS application that will provide one universal app for iPhone, iPad, and iPod touch users everywhere. All AccuWeather App users now have instant access to AccuWeather MinuteCast®, the only global minute-by-minute precipitation forecast for a person’s exact street address or GPS location, across their iPhone, iPad, and iPod touch. AccuWeather MinuteCast was first introduced to users of the AccuWeather for iPhone and iPod touch app in 2014, and with this newest app update, the popular forecast only available from AccuWeather is now also available to iPad AccuWeather App users.
AccuWeather, Inc., the global leader in digital weather information and digital media, today announced that the AccuWeather app for Android is available for Android Wear™, providing users with all the weather information they need wherever they go. Android Wear brings you useful information when you need it most, at a glance on your wrist.
AccuWeather, Inc., the global leader in digital weather information and digital media, today announced its critical and unique weather information is helping to power AT&T Drive. David Mitchell, AccuWeather Vice President of Digital Media, Emerging Platforms is participating as a panelist in the 2015 AT&T Developer Summit. The “Developing Content for the Connected Car: A Developer’s Perspective” panel is scheduled for Monday, January 5, 2015 from 4:00-4:45pm at The Palms® Casino Resort Las Vegas.
AccuWeather, the global leader in weather information and digital media, demonstrates its continued leadership in and support for the worldwide meteorological community as a Premier Sponsor of the 95th AMS Annual Meeting, a ground-breaking meteorological conference bringing together members of the Weather Enterprise across weather industry, government, education, and research sectors from around the world. The year’s conference is taking place now through January 8th in Phoenix, Arizona and the theme is “Fulfilling the Vision of Weather, Water, and Climate Information for Every Need, Time, and Place” – a focus that ties effectively to AccuWeather’s commitment in providing weather information with Superior Accuracy™ when and where people need it to improve their lives.
AccuWeather, the global leader in weather information and digital media, today announced the results of a national survey that details how winter weather conditions affect consumer behavior by the minute, from road travel to holiday preparations. The AccuWeather MinuteCast study polled 1,000 respondents across the U.S., revealing findings with some stark regional differences.
AccuWeather's hyper-local forecast information is pre-loaded on the new Samsung Galaxy Note 4, Galaxy Note 4 Edge, and Gear S. The weather has never looked better, combining the leading-edge of mobile display technology and the Superior Accuracy(tm) of the global leader in digital weather information.