Looking for advertising impact?
Weather impacts everyone. On all media and across all demographics, weather is big news. It effects virtually every part of our lives, is essential to planning business and family activities, and impacts over 1/3 of the world economy.
AccuWeather.com's ranking among weather sites for reaching
serious golfers who have taken golf-oriented vacations within the last two years.
Nearly 2/3 of internet users check weather online every day. -Pew Research
Online advertising has been the fastest growing advertising category since 2006 (TNS Media Intelligence) and AccuWeather.com is one of the fastest growing sites, having increased traffic 8 times faster than the average web growth. You have the opportunity to leverage the strength of traditional web site advertising opportunities for exact targeting, creative placement, and detailed metrics.
Weather was the most accessed content on the mobile web in early 2008 -Nielsen Mobile
AccuWeather.com mobile web advertising campaigns deliver unparalleled targeting, high user engagement, diverse post-click actions, and CTR rates up to 15x more effective than traditional web. Use mobile advertising for the high-impact campaigns with amazing CTR results.
Weather has been rated the top reason viewers choose their local TV news
Digital cable subscription rates are rapidly growing and will only accelerate in the years to come. AccuWeather puts your message in front of the affluent audience of this new exciting TV outlet, adjacent to valuable local weather content which is of proven interest to all audiences. Utilize national digital TV advertising as a powerful, low-cost means of brand reinforcement.