AccuWeather.com Audience


  • Demographics
  • • 48% Male / 52% Female Ratio
  • • 72% aged 18-49
  • • 65% aged 25-54
  • • 33% HHI $75,000+
  • • 20% HHI $100,000+
  • Source: comScore PlanMetrix

At over $62K per year, AccuWeather.com users have the highest median income in the weather category.
- comScore PlanMetrix July 2011

We attract a unique high-value audience composition with many key segments that deliver real value for many specific categories of advertisers. Reach more of your target with improved flexibility and greater overall ad efficiency by working with AccuWeather.com.

Destination site for over 350,000 unique users daily.
- August 2011 comScore; Omniture