Broadcasters Able to Offer Audiences Real-Time Traffic and Weather Information Through StoryTeller Interactive Touchscreen System
State College, PA, April 10, 2013 - AccuWeather, Inc. announced today the integration of INRIX real-time traffic and incident information, travel times and traffic camera images into their StoryTeller Traffic app. StoryTeller is a high-resolution touchscreen platform that offers an array of customizable applications that allow news centers and broadcasters to rapidly bring interactive stories to life for their audiences.
"With the integration of INRIX traffic information into our StoryTeller Traffic app, our broadcast customers can create stories with up-to-the-minute insight into travel conditions for every highway, interstate and local road across North America," said Ryan Ayres, vice president of AccuWeather's Display Systems and Services division. "They can now enhance these stories with a variety of viewer-focused information such as accidents, road closures and the expected traffic impacts of local events like concerts and pro sports. With the ability to add the superior accuracy of AccuWeather's weather information, customers can report the latest weather conditions as well as their impacts on traffic conditions on local roads."
"This is a very exciting and important tool for our broadcast customers," Ayres continued. "By integrating the world's best weather and traffic information into our StoryTeller Traffic app, we're transforming how broadcasters share traffic and weather news with their audiences."
AccuWeather customers benefit from the same traffic information relied upon by leading automakers, commercial fleets, departments of transportation and news organizations worldwide. The INRIX traffic intelligence platform analyzes real-time data from over a hundred sources including traditional road sensors, official accident and incident reports as well as crowd-sourced information from millions of vehicles and devices to provide drivers with up to the minute insight that helps them save time, fuel and frustration every day.
For additional information about INRIX, visit http://www.inrix.com/internet-media.asp. Or, visit Booth C12514 at the National Association of Broadcasters show, at the Las Vegas Convention Center through April 11, 2013.
For additional information about AccuWeather, contact Mark Joll at firstname.lastname@example.org. Or, visit Booth SL6816 at the National Association of Broadcasters show, at the Las Vegas Convention Center through April 11, 2013.
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