Amobee PULSE for Publishers powers distribution of AccuWeather's global mobile advertising inventory
SINGAPORE, Singapore and REDWOOD CITY, California - April 25, 2012 - Amobee, the company defining mobile advertising, and AccuWeather, the world's leading multimedia weather information source, today announce their exclusive partnership to bring the most relevant mobile advertising inventory to advertisers across the world with an increased focus on Asia.
AccuWeather is an innovator in mobile advertising by making its mobile inventory, mobile applications and mobile web highly contextual by providing over 100 weather, lifestyle and location attributes for advertisers to choose from. Attributes range from daily high/low temperatures, to the Dust and Dander Index, Flu Index, and Jogging and Skiing Forecasts. With AccuWeather's unique mobile inventory, advertisers have the advantage of reaching their desired audience to achieve outstanding results.
"Weather is one of the most popular downloaded and searched topics across all mobile devices in the world," said Jim Candor, Executive Vice President and Chief Business Officer, Digital Media, from AccuWeather. "Working with Amobee is enabling us to offer large brands and agencies powerful advertising opportunities to target the most premium audiences on a global scale."
"AccuWeather recognizes the unique advantage and assets they have to be a major driver in the growth of the mobile advertising industry," said Trevor Healy, Amobee CEO. "Amobee is the only mobile advertising platform for the big guys, connecting highly attributed mobile inventory with the most appropriate ads. This is the kind of advertising the Mad Men dreamed of!"
About AccuWeather, Inc. and AccuWeather.com
Every day nearly half a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides the most accurate and detailed hourly forecasts for every location where people live and work worldwide (more than 2.7 million locations), with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, and smart TVs and appliances, as well as on radio and television and in newspapers. Founded in 1962 by Dr. Joel N. Myers - recognized as one of the top 528 entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 50,000 third-party websites, including The Wall Street Journal, CBS News, and The New York Times.
Amobee, the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.
AccuWeather, the global leader in weather information and digital media, has responded to consumer demand for leading-edge weather video with the introduction of immersive 360-degree videos for breaking weather news. This interactive new content and many additional innovations have led to a 400% increase in average monthly video views across AccuWeather’s digital properties, including web, mobile web, mobile apps, and OTT platforms.
AccuWeather, the global leader in weather information and digital media, is proud to be an active part of the State College community and lead the way in volunteerism and altruistic giving. To recognize this important area of focus and the many contributions of its staff members, AccuWeather is pleased to announce AccuWeather Rays of Hope, a new initiative that will be used to encourage charitable giving and sponsorships.
AccuWeather, the global leader in weather information and digital media, today announced the University of Oklahoma Office of Technology Development has signed a patent licensing agreement for the use of AccuWeather's proprietary patents to benefit University advancements in technology innovation, including OU’s mPING app.
AccuWeather, the global leader in weather information and digital media, today announced its patented MinuteCast minute-by-minute precipitation forecasts are now available to drivers via AppLink using Ford's new SYNC 3 in-car communications and entertainment system, initially available in Ford's Mondeo, S-MAX, and Galaxy models.
AccuWeather, the global leader in weather information and digital media, has announced the appointment of Steven Hickson as Chief Financial Officer. Hickson is a proven finance leader with media and management experience in guiding organizational growth on a global scale, providing financial leadership for organizations around the world including significant expansions in Latin America, Asia, Europe, and more.
Dr. Joel N. Myers, Founder, President, and Chairman of AccuWeather, the global leader in weather information and digital media, has been recognized by The Pennsylvania State University with the Distinguished Alumni Award, the highest recognition the University bestows on an individual. The Penn State Board of Trustees selected eight alumni in 2016 for this honor.
AccuWeather is recognized for its weather accuracy leadership in a new global report from ForecastWatch, a leading third-party weather forecast monitoring and assessment company. The study’s twelve-month evaluation names AccuWeather the most accurate source of overall temperature forecasts measured through mean absolute error and forecasts within three degrees. AccuWeather is also first in high temperature forecast accuracy measured through mean absolute error and forecasts within three degrees, in addition to the #1 ranking in low temperature forecast accuracy measured in mean absolute error (tied) and forecasts within three degrees.
AccuWeather, the global leader in weather information and digital media, today announced the launch of the all-new AccuWeather app for Apple TV. The innovative category-leading app revolutionizes the weather viewing experience for Apple TV users and further expands AccuWeather's global reach across platforms -- users can rely on AccuWeather's Superior Accuracy across devices and locations to improve their lives.
AccuWeather, the global leader in weather information and digital media, today announced it has appointed Bill Boss as Director of Product Development, Display Systems and Services. Reporting directly to Ryan Ayres, Vice President of Display Systems and Services, Bill brings 30 years of experience in the meteorological industry working in sales, marketing, product management, and executive roles in the U.S. and Asia-Pacific region. He has comprehensive product experience spanning multiple industry verticals including broadcast media, insurance, and aviation.
AccuWeather, the global leader in weather information and digital media, announces the launch of StormDirector+, the all-new weather system that provides the most interactive, customizable, and complete local weather presentations with Superior Accuracy to television stations. AccuWeather demonstrates StormDirector+ live at the National Association of Broadcasters (NAB) Show through April 21, 2016 at the Las Vegas Convention Center in Las Vegas, NV – AccuWeather booth #SL6010.