AccuWeather Provides Telestrating Capabilities over Websites for StoryTeller

April 10, 2012; 11:17 AM
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STATE COLLEGE, PA - April 10, 2012 - AccuWeather, the world's leading multimedia weather information source, announced today advanced telestration capabilities within StoryTeller™, Interactive Touchscreen System. AccuWeather's latest enhancement to StoryTeller allows the presenter to telestrate over all types of content that appear on the display screen, including websites, something that has not been available until now.

Designed in response to early feedback from many of the StoryTeller users (the product is now in seven of the top ten television markets), stations will now have the capability to highlight key aspects of their stories with this new function. Stations can now draw on any display screen and highlight any information of their choice, whether it is to illustrate plays during sports video segments, point out breaking news locations and traffic happenings on StoryTeller's 3D maps, or call attention to comments made on social media web pages.

"AccuWeather StoryTeller is the only touchscreen with customizable applications that provide ready-for-air graphics illustrating breaking stories via a consistent and easy user interface," began Ryan Ayres, Vice President, Display Systems and Services at AccuWeather. "Now the complete integration of social media and the web on StoryTeller is complemented by the ability to telestrate on everything, making StoryTeller the only touchscreen that works for you every day to bring every story in your newsroom to life."

StoryTeller™, Interactive Touchscreen System created by AccuWeather, brings any story to life and engages viewers by putting all the elements of breaking news, sports, traffic, finance and weather literally at your fingertips. With full telestration capabilities, StoryTeller now allows stations to explain stories in a clear and conversational style.

StoryTeller™ is the secret to fresh, lively, personalized presentations that speak directly to audiences and allow your on-air talent to present information in a highly visual and advanced way. With StoryTeller, a presenter quickly incorporates live HD and SD video, images, movies, and web content as the story unfolds in real time.

StoryTeller is screen-independent and will work with all sizes and manufacturers, and even with existing touchscreen hardware.

Visit AccuWeather booth SL6820 at the NAB show in Las Vegas to see StoryTeller in action.

About AccuWeather, Inc.

Every day almost a half of a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, and smart appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers -- a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 50,000 third-party websites, including The Wall Street Journal, CBS News, and The New York Times.

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