STATE COLLEGE, Pa. October 25, 2010 - AccuWeather, the world's leading multimedia weather information source, and O2 Media, Inc., pioneers in the Branded Entertainment industry, today announce their partnership to provide daily weather forecasts for 'The Balancing Act,' a national morning television show airing on Lifetime Television.
Produced by O2 Media, 'The Balancing Act' focuses on health and lifestyle content for women. The weather video segments, delivered by AccuWeather Meteorologist, Mark Mancuso, focus on national weather conditions and how the weather impacts life choices, such as health and travel.
"We felt our audience of highly desirable consumers will tune in regularly and stay engaged for the most accurate, informative and entertaining national weather forecast," said Debra Rondinella, Senior Vice President and General Manager at O2 Media, Inc. "AccuWeather offered a low cost, innovative television format that tied directly into our integrated branded campaigns and additionally will allow viewers to receive key messages adjacent to the forecast. With live daily feeds, we have a unique edge of relevance to our viewers."
"The Balancing Act's educational and engaging content is a natural fit for our informative and dynamic weather broadcasts," said Ken Reeves, Vice President and General Manager of the AccuWeather Television Network. "Millions of people rely on AccuWeather's forecasts every day so that they can plan their daily and future activities. Offering our forecasts through network television helps meet the public's demand for accurate and timely weather information." 'The Balancing Act' airs Monday-Friday on Lifetime Television at 7:00-8:00am (ET/PT).
About The Balancing Act
The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America's premier morning show that's about women, for women, and trusted by women. Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives. For information or to view a show, visit www.TheBalancingAct.com.
About O2 Media
O2 Media, Inc. is a fully integrated television production and marketing firm with core focus on developing branded entertainment, direct response marketing, and interactive marketing. O2 Media is the only Branded Entertainment organization to have TV network relationships that fully integrate their shows (The Balancing Act and Designing Spaces) into the networks' programming grid. As the elite producers of Brandutainment, O2 has worked with over 8,000 companies, and some of the largest brands in America, including: Wal-Mart, P&G, Microsoft and other Branded Entertainment firms like Disney, MTV, Twenty Century Fox and more.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content for more than 50,000 third-party Internet sites, including the wallstreetjournal.com, CBS News Mobile, and WABC-TV New York. Visit www.accuweather.com for more information.
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