STATE COLLEGE, PA - May 16, 2008 - AccuWeather, Inc. (www.accuweather.com) announces 65 stations across the country are on air or soon to be on air with The Local AccuWeather Channel service. The stations obtaining The Local AccuWeather Channel are affiliates from all major networks, including ABC, CBS, FOX and NBC. The channel provides complete program content for linear, IPTV and Internet television services and is available to only one broadcast station in a market.
The 24/7 turnkey Local AccuWeather Channel presents viewers with continuous local weather content, along with regional and national forecasts, compelling breaking and severe weather news and engaging magazine-style features. AccuWeather provides the complete array of programming for the channel, including local forecast videos presented by AccuWeather's engaging, nationally-recognized on-air personalities. Stations may choose to instead have their own talents provide local forecast videos, and can also insert live or prerecorded segments with their own weather, news and sports talents, local traffic cameras and more.
At WDTV-TV in the Bridgeport/Clarksburg, West Virginia market, The Local AccuWeather Channel is helping build ad revenue and achieve increased market ratings, as well as building the station's reputation as the market's leading weather source. WDTV General Manger, Tim DeFazio said, "We have had success based on what we have done [with The Local AccuWeather Channel]. We've exceeded our revenue expectations by 40 percent in 2007."
Air checks from The Local AccuWeather Channel may be viewed at AccuWeather's NCTA 2008 Booth 2232.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, The World's Weather Authority™, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.
AccuWeather, the global leader in weather information and digital media, today announced veteran on-air personality, senior meteorologist, and executive producer Bernie Rayno has been promoted to Chief Video Meteorologist. In his new position, Rayno will apply his long-standing expertise in meteorology and broadcasting to guide AccuWeather Network content. In his 25-year tenure with AccuWeather, Bernie has been a driving force for AccuWeather's on-air, web, and mobile weather videos and a leader on the new and rapidly growing AccuWeather Network.
AccuWeather, Inc., the global leader in weather information and digital media and one of the world’s leading digital publishers, announced it has appointed Karen Bressner as Head of Digital Advertising Sales. Based in New York City and reporting directly to the Global Chief Revenue Officer, Marie Svet, Karen brings to AccuWeather years of experience successfully developing strategies and managing teams across traditional and digital media.
AccuWeather, the global leader in weather information and digital media and one of the world's leading digital publishers, today announced double-digit increases in mobile digital traffic as a result of increased consumer demand for its trusted all-weather content with Superior Accuracy. AccuWeather.com mobile web users grew +18% year-to-date vs. 2014, demonstrating impressive momentum and interest in AccuWeather’s unique on-the-go weather experience. Award-winning AccuWeather apps also continue to generate high active user growth rates, +65% on iOS and +39% on Android devices in August.
AccuWeather, the global leader in weather information and digital media and one of the world’s leading digital publishers, is sending its AccuWeather MinuteCast Mobile Team to New York City’s Advertising Week XII event, September 28-October 2, to keep advertising industry attendees prepared and informed during the global marketing leadership conference.
AccuWeather, Inc., the global leader in weather information and digital media, will be an integral part of Pope Francis' first trip to the U.S., a six-day visit through Washington, D.C., New York City, and Philadelphia between September 22 and September 27. As the trusted leader in weather information with Superior Accuracy(TM), AccuWeather is poised to provide full coverage to city officials, first responders, local news networks, visitors on-location, and viewers worldwide.
AccuWeather, the global leader in weather information and digital media, announced that David Mitchell, AccuWeather Vice President of Digital Media, Emerging Platforms will present a keynote speech at the Mobile Marketing Summit in New York today at 11 a.m. in the Time & Life Building, 1271 Avenue of the Americas. His presentation "How New Weather Content Defines the Future of Wearables" will give insights into how mobile manufacturers and providers are working with AccuWeather to combine new weather data sets with wearables and other emerging mobile platforms to help consumers worldwide make more informed decisions on the go.
AccuWeather, the global leader in weather information and digital media, and its foundational leadership – Founder, President, and Chairman Dr. Joel N. Myers, CEO Barry Lee Myers, and COO Evan Myers – are Presenting Sponsors of the State College Free to Breathe Third Annual Lung Cancer 5K Run/Walk and 1-mile walk in memory of their mother, Doris S. Myers. The event will take place on September 20 at 2:10 p.m. with registration beginning at 1:00 p.m., with all proceeds benefitting Free to Breathe’s research, education and awareness programs.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that Weather Decision Technologies, Inc. (WDT) has signed a patent licensing agreement with AccuWeather that gives WDT the ability to utilize over 50 of AccuWeather’s unique patents. AccuWeather has developed exclusive patented technologies to geographically pinpoint all forms of content to individual users and to their dynamically changing locations that will now benefit WDT and its clients worldwide.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that the U.S. National Weather Service (NWS), a division of National Oceanic and Atmospheric Administration (NOAA), has signed a licensing agreement that grants NWS the right to use two of AccuWeather’s unique technology patents.
With a strong chance for opening-day humidity and thunderstorms – and the possibility of localized flooding – dampening New York City’s Mercedes-Benz Fashion Week, AccuWeather, the global leader in weather information and digital media, offers the perfect complement to any chic dry-clean-only ensemble with its proprietary minute-by-minute precipitation forecast, available on award-winning AccuWeather apps and AccuWeather.com, and free to all users.